A presence everywhere on social media appears to be a sound approach. In fact, it could turn out to be an expensive distraction. The wrong platform isn’t even the one with the largest audience. It’s the one in which your audience spends their time, your content makes logical sense, and your business is able to show up time and time again. That’s when, and where, digital marketing is no longer just about creating content it’s about making decisions. Start With Your Audience Ask yourself a simple question before setting up a new social profile: Who are we trying to reach?
