A presence everywhere on social media appears to be a sound approach. In fact, it could turn out to be an expensive distraction.
The wrong platform isn’t even the one with the largest audience. It’s the one in which your audience spends their time, your content makes logical sense, and your business is able to show up time and time again. That’s when, and where, digital marketing is no longer just about creating content it’s about making decisions.
Start With Your Audience
Ask yourself a simple question before setting up a new social profile: Who are we trying to reach?
A B2B brand could use LinkedIn for decision makers and industry conversations, while a lifestyle or consumer brand might prefer YouTube, TikTok or Instagram. The age, interests, purchasing behaviour and format of content will help guide the choice.
A good digital marketing agency will not waste time chasing followers, but instead seeking those places where real customers are present.
Match the Platform to Your Content
Using different channels will be effective in different areas of contentInstagram is more applicable for visually-led storytelling and discovering products; LinkedIn more appropriate for thought leadership, expertise, and transactional conversation around the business; You Tube for more in-depth, deep educational and product-led.
For ecommerce brands, social media should be seamlessly integrated with a store experience too. If you’re looking for a (Shopify store setup services) or ongoing (Shopify management services), your social outreach should be great consistent traffic to a site that’s simple to navigate through and purchase from.
Don’t Spread Your Resources Too Thin
You only really need two or three ACTIVE platforms.
Take one or two (or three) channels where your target market and your content fit. And then develop the consistency for this channel before going to the others. Quality, pertinence and interaction come before the number of channels, with communication.
This is also where Shopify site maintenance plays a role. Social campaigns may get the customer to the site, but an broken pages, out of stock items or lousy mobile experience can lose that customer before they buy.
Review, Learn and Adjust
Not too rigid on work on one platform. Choose elicits and track the number of people engaging with your content, navigating around your website and buying your products/services.
Keep your digital marketing services evolving as customer behaviours evolve. Keep your ShopifyConclusion maintained regularly and make sure the destination behind your campaigns always works.
Conclusion
Decision about where to be on social media is NLT and it’s not about being everywhere. Know your audiences, find the right channel/content fit, target and focus your limited resources, and continuously evaluate what can be proven to be delivering business impact.
At Akuna technologies we combine digital strategy content ecommerce and technology to help businesses develop a social presence that engages the right audience and transforms that attention into real business leads.
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