Omni-channel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. Each channel works together to create a unified experience – the customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless. Omni-channel marketing refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless. Benefits of Omni-channel Marketing There are no
Tag Archives: Shopify Theme Customization
MOST POPULAR WAYS TO BUILD BROKEN LINKS TO YOUR WEBSITE
Welcome back to yet another blog from Akuna Technologies. Today we understand ways to build broken links. So what can be done about it? What can we do about situations and problems that lead to broken links to maximize redirecting on our website? So here are some of the best practices we follow and suggest to our clients: Fix broken links at the earliest YES! You should fix broken links. Do continue to fix broken links periodically, because we don’t know which links Google isn’t counting or checking on. Plus it adds a good user experience for your users on
DOES FIXING OLD BROKEN LINKS STILL MATTER IN SEO MARKETING
YES! Fixing broken links has long stood as an SEO best practice. Have you run into certain situations where you’ve fixed a broken link and nothing happened, you’re not alone in this? In today’s episode we justify whether these fixes still matter, and take you through steps to increase your chances of seeing the benefits. What are the major reasons for fixing broken links? Beginning things with understanding the basic stuff first – the introduction. Links pass link signals to your platform. Google uses links for things like page ranking and anchor text. So when they find links, they can
REASONS WHY EMAIL MARKETING IS SO IMPORTANT EVEN TODAY
Today, digital marketing strategies have evolved. There is a question that keeps coming up: “Is email marketing still important?” Find out here top reasons why email marketing still rules GOOD. Stay connected with your audiences Emails have the ability to keep all your customer databases informed. Let consumers check their emails when it is convenient for them. This will boost engagement with your customers as long as you give them something worth reading for. Reach customers in real-time Studies say, 54% of all emails are opened on a mobile device. This is a significant point and a company should come
WORKING OF A PAYMENT GATEWAY FOR A WEBSITE
In the previous article, you have understood the main players involved in online payments, let us take a step further and analyse the working of a payment gateway throughout the payment journey. Firstly, the customer chooses the product or service they want to purchase and proceeds to the payment page for checkout and payment. Most payment gateways offer you the below options for your payment page for your business needs: Hosted payment page It is generally an out-of-the-box payment page where customers are redirected when they are ready to checkout. What the payment gateway does here is, it securely receives
THINGS TO CONSIDER DISTRIBUTING CONTENT FOR MORE TRAFFIC
In content marketing, you need to do more than just create high-quality content! You need to introduce engaging content that connects to your readers. With so many content-sharing channels and mediums available nowadays, distributing content has become a lot easier and more convenient. Even if your content is well-written and compelling, one needs to make efforts to invest in it properly and regularly, otherwise it will go waste if you don’t know how to share it properly. Things to Consider Before Distributing Content One of the main benefits of reaching out to the right audience is that it results in
MAJOR FACTORS WHAT INCREASE WEBSITE POPULARITY WITH SEO PROCESS
Hello there dear readers. Glad to see you back on the continuation blog article of our previous blog on the SEO topic from Akuna Technologies. Last week we discussed what exactly is SEO and how it works. Wish to view it again, feel free to click here This week’s article brings us to the discussion of what makes this process increase website popularity. So, let’s head straight to the topic. How does the SEO process work? Well, in simple terms, SEO works by demonstrating to search engines that your platform (or website) content is the best result for the topic
FIND OUT WHAT IS SEO AND HOW DOES IT WORK
A practice of optimizing one’s website to increase the two important factors – quantity and quality of its traffic from a search engine’s organic results. What does this benefit? Free, passive traffic to your website, month after month and thus leading to growth of customer visits. For you to understand how this works, let us see how search engines actually work… The internet’s search engines are the modern libraries for the digital age. When a person types their query on a search engine, it looks through all the pages in its index and tries to return the most relevant results.
SOCIAL MEDIA MARKETING INTELLIGENCE – KNOW MORE ABOUT IT
A modern approach to marketing in today’s digital world… Welcome to yet another blog from Akuna Technologies, a company dedicated in helping you resolve all your digital requirements from creating something for your business to helping market it and boost it. Today’s point of discussion is Social Marketing. So, what is this Social Marketing? It is an approach used to develop/create/craft activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and their business as a whole. Combining strategic ideas from commercial marketing and the social sciences, social marketing, today is a proven tool for influencing behaviour
A BLOG EXPLAINING WHY ONE CAN OPT FOR PHP WEB DEVELOPMENT FOR THEIR NEXT ONLINE PROJECT
PHP Programming – one of the most preferred languages used for website development and web application development in today’s digital world. What is PHP Language? PHP is a general purpose, server-side scripting language that has gained a lot of popularity and is one amongst the top preferred coding languages. Thinking of PHP as a web development option is very secure, very fast and a very reliable option to start your website that offers a lot of advantages to make it accessible to a lot of people. Let us see the importance of PHP Web Development On the digital platform, developing