YES! Fixing broken links has long stood as an SEO best practice.
Have you run into certain situations where you’ve fixed a broken link and nothing happened, you’re not alone in this? In today’s episode we justify whether these fixes still matter, and take you through steps to increase your chances of seeing the benefits.
What are the major reasons for fixing broken links?
Beginning things with understanding the basic stuff first – the introduction.
Links pass link signals to your platform. Google uses links for things like page ranking and anchor text. So when they find links, they can give you a rankings boost you want for your website.
When a page 404s when these links break and do not connect, when they go to a page that doesn’t work, those link signals don’t have a chance to pass anymore, and that can start hurting your SEO.
Major reasons causing these problems:
- The link itself may just be bad. It points to a page that doesn’t exist on your website or something similar like this. A weird parameter exists here. Maybe, someone typed it in wrong or oftentimes pages break on your own site.
- You remove a page and you don’t redirect it to another page to your website causing breaks like these. A combination of these factors means that on any given site you can find multiple links sometimes because this is a very common scenario.
So that’s why fixing broken links is a good practise to regain that link juice and get that ranking benefit that Google is looking for. So today we have understood why back linking is important, next week find out more on this agenda by understanding techniques on how to fix broken links.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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