Tag Archives: shopify development company

Keeping up with the marketing trends on a regular basis will help your business to understand customer search behaviours and customer search intent. Search behaviour offers a unique perspective on what audiences are more interested in and how they think about certain products, services and information. The important thing to note is that visualizing and capturing this data in a way that makes it scalable. Today, to build a new way of understanding a market that has the depth of business intelligence at the speed of search. Important to use Market insights dashboards Market insights offer dashboards that are updated

Brand awareness is basically a consumer’s familiarity with your organization and services. This includes brand recognition which is the ability of people to recognize your brand logo or name and the associations they have with you. Searching for something appropriate for your requirement, thus being a solution for you is the right way ahead. When you wish to order a drink at a fast-food restaurant, do you request for a cola, or a Coke? Alternatively, when you cut yourself accidentally, do you look for a plastic bandage, or a Band-Aid? Such rightly used terms are known as proprietary eponyms, and

Omni-channel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. Each channel works together to create a unified experience – the customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless. Omni-channel marketing refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless. Benefits of Omni-channel Marketing There are no

Welcome back to yet another blog from Akuna Technologies. Today we understand ways to build broken links. So what can be done about it? What can we do about situations and problems that lead to broken links to maximize redirecting on our website? So here are some of the best practices we follow and suggest to our clients: Fix broken links at the earliest YES! You should fix broken links. Do continue to fix broken links periodically, because we don’t know which links Google isn’t counting or checking on. Plus it adds a good user experience for your users on

Today, digital marketing strategies have evolved. There is a question that keeps coming up: “Is email marketing still important?” Find out here top reasons why email marketing still rules GOOD. Stay connected with your audiences Emails have the ability to keep all your customer databases informed. Let consumers check their emails when it is convenient for them. This will boost engagement with your customers as long as you give them something worth reading for. Reach customers in real-time Studies say, 54% of all emails are opened on a mobile device. This is a significant point and a company should come

In the previous article, you have understood the main players involved in online payments, let us take a step further and analyse the working of a payment gateway throughout the payment journey. Firstly, the customer chooses the product or service they want to purchase and proceeds to the payment page for checkout and payment. Most payment gateways offer you the below options for your payment page for your business needs: Hosted payment page It is generally an out-of-the-box payment page where customers are redirected when they are ready to checkout. What the payment gateway does here is, it securely receives