As a business company, you may have experienced a major shift in the last ten years. Clients nowadays are beginning to buy stuff online in a very different way, often beginning with online market research and a clear vision of precisely what they want. Know the reason why? Digital marketing has come to become the most precise way of marketing today. Starting things off! Social media was one of the first game changes for companies seeking ways to get noticed online. From purchasing Facebook Business Ads to sharing photo albums of new products or launching of something new or routine
Tag Archives: Digital marketing
UNDERSTAND WHAT IS OMNI MARKETING
Omni-channel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. Each channel works together to create a unified experience – the customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless. Omni-channel marketing refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless. Benefits of Omni-channel Marketing There are no
MOST POPULAR WAYS TO BUILD BROKEN LINKS TO YOUR WEBSITE
Welcome back to yet another blog from Akuna Technologies. Today we understand ways to build broken links. So what can be done about it? What can we do about situations and problems that lead to broken links to maximize redirecting on our website? So here are some of the best practices we follow and suggest to our clients: Fix broken links at the earliest YES! You should fix broken links. Do continue to fix broken links periodically, because we don’t know which links Google isn’t counting or checking on. Plus it adds a good user experience for your users on
DOES FIXING OLD BROKEN LINKS STILL MATTER IN SEO MARKETING
YES! Fixing broken links has long stood as an SEO best practice. Have you run into certain situations where you’ve fixed a broken link and nothing happened, you’re not alone in this? In today’s episode we justify whether these fixes still matter, and take you through steps to increase your chances of seeing the benefits. What are the major reasons for fixing broken links? Beginning things with understanding the basic stuff first – the introduction. Links pass link signals to your platform. Google uses links for things like page ranking and anchor text. So when they find links, they can
REASONS WHY EMAIL MARKETING IS SO IMPORTANT EVEN TODAY
Today, digital marketing strategies have evolved. There is a question that keeps coming up: “Is email marketing still important?” Find out here top reasons why email marketing still rules GOOD. Stay connected with your audiences Emails have the ability to keep all your customer databases informed. Let consumers check their emails when it is convenient for them. This will boost engagement with your customers as long as you give them something worth reading for. Reach customers in real-time Studies say, 54% of all emails are opened on a mobile device. This is a significant point and a company should come
WORKING OF A PAYMENT GATEWAY FOR A WEBSITE
In the previous article, you have understood the main players involved in online payments, let us take a step further and analyse the working of a payment gateway throughout the payment journey. Firstly, the customer chooses the product or service they want to purchase and proceeds to the payment page for checkout and payment. Most payment gateways offer you the below options for your payment page for your business needs: Hosted payment page It is generally an out-of-the-box payment page where customers are redirected when they are ready to checkout. What the payment gateway does here is, it securely receives
UNDERSTAND THE MAIN PLAYERS INVOLVED IN ONLINE PAYMENTS
Defining the basics – What is a payment gateway? Payment gateway – is a technology that captures and transfers payment data from the customer’s account to the acquirer. A payment gateway does the cross-checking part. It validates the customer’s card details, ensures the funds are available and eventually enables merchants to get paid. It sets up an interface between a merchant’s website and its acquirer. It helps to encrypt the sensitive credit card details, ensuring all the information is passed securely from the customer to the acquiring bank via the merchant. In simple words, payment gateways work as the middleman
INTEGRATING A PAYMENT GATEWAY TO YOUR WEBSITE
А payment gateway – a technology that captures and transfers payment data from the customer to the acquirer on an online platform. Today there are so many options to choose from for a payment gateway for your website depending on what type of payments you are having. A payment gateway is what keeps the payments rolling smoothly to your account, as it enables online payments for consumers and businesses. If you are an online merchant, you don’t need to be a payment gateway expert, but it is definitely worth understanding the basics of how an online payment flows from your
WHY DO MODERN BUSINESSES STILL FAVOUR PHP WEB PROGRAMMING
Welcome to another article from Akuna Technologies, today we reason out why PHP is the most popular language in the market everywhere. Take a look at all the various reasons listed below. YES! Akuna Technologies is also well-versed with PHP programming for our clients, we have many projects under our success stories where we have helped clients build their online platforms on the PHP language. Reasons why PHP is so popular in the programming option. Minimal development cost: Php is open source (distributed under the license of the GPL). It allows fairly fast building of prototypes and ready websites. A
RIGHT WAYS TO DISTRIBUTE CONTENT FOR MORE TRAFFIC
Welcome to another blog from akuna technologies. Last week we took a look at things to consider before distributing content in content marketing, today we wish to introduce you to ways to distribute content for more traffic. So without any further talks, let’s head straight to the agenda. Content can be shared in many different ways ranging from blogs on websites to posts on social media networks to personal emails or publishing e-books. Here are a few that can help you reach a wider audience and help you boost your website traffic. Marketing via Influencers Influencers – a great way