{"id":2084,"date":"2026-03-04T03:24:46","date_gmt":"2026-03-04T03:24:46","guid":{"rendered":"https:\/\/www.akunatech.com\/blog\/?p=2084"},"modified":"2026-03-11T03:25:30","modified_gmt":"2026-03-11T03:25:30","slug":"why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now","status":"publish","type":"post","link":"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/","title":{"rendered":"WHY PERFORMANCE MARKETING ALONE IS FAILING ECOMMERCE BRANDS \u2014 AND WHAT WORKS NOW"},"content":{"rendered":"\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

For years, ecommerce brands believed one thing: spend more on ads, make more sales. Performance marketing looked like the magic lever. But today? Costs are rising. ROAS is shrinking. And many brands are stuck.<\/p>\n\n\n\n

The truth is simple. Digital Marketing<\/a> alone cannot fix weak foundations.<\/p>\n\n\n\n

You can hire the best digital marketing agency Australia<\/a> has to offer. You can invest heavily in digital marketing<\/a> services. But if your Shopify store<\/a> loads slowly, looks generic, or converts poorly, ads will only magnify the problem.<\/p>\n\n\n\n

Traffic is not the issue anymore. Experience is.<\/p>\n\n\n\n

Most failing brands overlook the basics \u2014 strong Shopify store setup<\/a> services, optimized product architecture, and seamless navigation. Without solid Shopify catalog management<\/a>, customers get confused. Confused customers don\u2019t buy.<\/p>\n\n\n\n

Then comes design. Poor UX kills trust instantly. That\u2019s where Shopify theme Customization<\/a> services and smart Shopify theme Customization<\/a> make the difference. A store should reflect brand personality, not a default template. Clean layouts, fast performance, and intuitive checkout increase conversion without increasing ad spend.<\/p>\n\n\n\n

And let\u2019s talk retention. Performance marketing focuses on acquisition. But profits live in repeat purchases. Brands need proper Shopify management services<\/a> and ongoing Shopify maintenance<\/a> services to keep improving speed, CRO elements, and integrations. Growth today is iterative, not campaign-driven.<\/p>\n\n\n\n

Another overlooked area? Backend precision. Efficient Shopify catalog management<\/a> and proactive Shopify maintenance<\/a> ensure inventory sync, smooth app integrations, and zero checkout glitches. Even small issues cost big revenue.<\/p>\n\n\n\n

What works now is ecosystem thinking.<\/p>\n\n\n\n

Paid ads + strong store foundation.\nGreat creative + optimized user journey.\nTraffic strategy + technical excellence.<\/p>\n\n\n\n

Modern ecommerce growth blends digital marketing<\/a> services with technical depth from a trusted Shopify eCommerce development<\/a> company. It requires ongoing Shopify store setup, smart Shopify app development<\/a>, and conversion-focused Shopify theme Customization<\/a> services \u2014 not just ad scaling.<\/p>\n\n\n\n

Performance marketing is not dead. It just needs support.<\/p>\n\n\n\n

Conclusion<\/strong><\/p>\n\n\n\n

Ecommerce brands don\u2019t fail because ads stop working. They fail because the store isn\u2019t built to convert and sustain growth. The winning formula combines digital marketing<\/a> with strong Shopify store setup<\/a> services, proactive Shopify management services<\/a>, and strategic Shopify theme Customization<\/a>.<\/p>\n\n\n\n

At Akuna technologies<\/a>, we don\u2019t just run campaigns. As a leading Shopify Experts Australia<\/a> team and trusted Shopify development company<\/a> Australia, we build high-performing Shopify<\/a> ecosystems \u2014 from setup to scale. Because growth isn\u2019t about traffic alone. It\u2019s about turning traffic into lasting revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"

For years, ecommerce brands believed one thing: spend more on ads, make more sales. Performance marketing looked like the magic lever. But today? Costs are rising. ROAS is shrinking. And many brands are stuck. The truth is simple. Digital Marketing alone cannot fix weak foundations. You can hire the best digital marketing agency Australia has to offer. You can invest heavily in digital marketing services. But if your Shopify store loads slowly, looks generic, or converts poorly, ads will only magnify the problem. Traffic is not the issue anymore. Experience is. Most failing brands overlook the basics \u2014 strong Shopify<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[6,14],"tags":[57,94,71,89,33,50,19,70,18,30,20,193,198,192,74,194,195,191,188,197,17,196,190,92,34,189],"class_list":["post-2084","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-shopify","tag-content-marketing","tag-digital-marketing","tag-product-image-editing","tag-seo-agency","tag-shopify-app-development","tag-shopify-development-companies","tag-shopify-development-company","tag-shopify-ecommerce-development","tag-shopify-experts","tag-shopify-experts-australia","tag-shopify-experts-sydney","tag-shopify-maintenance","tag-shopify-maintenance-services","tag-shopify-management-services","tag-shopify-migration-experts","tag-shopify-migration-service","tag-shopify-setup-service","tag-shopify-site-maintenance","tag-shopify-small-tasks","tag-shopify-store-management-services","tag-shopify-store-setup","tag-shopify-store-setup-service","tag-shopify-store-setup-services","tag-shopify-theme-customisation","tag-shopify-theme-customization","tag-shopify-theme-customization-services"],"yoast_head":"\nWHY PERFORMANCE MARKETING ALONE IS FAILING ECOMMERCE BRANDS \u2014 AND WHAT WORKS NOW - Akuna Technologies Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHY PERFORMANCE MARKETING ALONE IS FAILING ECOMMERCE BRANDS \u2014 AND WHAT WORKS NOW - Akuna Technologies Blog\" \/>\n<meta property=\"og:description\" content=\"For years, ecommerce brands believed one thing: spend more on ads, make more sales. Performance marketing looked like the magic lever. But today? Costs are rising. ROAS is shrinking. And many brands are stuck. The truth is simple. Digital Marketing alone cannot fix weak foundations. You can hire the best digital marketing agency Australia has to offer. You can invest heavily in digital marketing services. But if your Shopify store loads slowly, looks generic, or converts poorly, ads will only magnify the problem. Traffic is not the issue anymore. Experience is. Most failing brands overlook the basics \u2014 strong Shopify\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/\" \/>\n<meta property=\"og:site_name\" content=\"Akuna Technologies Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AkunaTechnologies\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-04T03:24:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T03:25:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2026\/03\/digital-marketing-agency-Australia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"580\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Akunatech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@akunatech\" \/>\n<meta name=\"twitter:site\" content=\"@akunatech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akunatech\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/\"},\"author\":{\"name\":\"Akunatech\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/#\/schema\/person\/20b0b88df3c52f504cc8c940f81d287a\"},\"headline\":\"WHY PERFORMANCE MARKETING ALONE IS FAILING ECOMMERCE BRANDS \u2014 AND WHAT WORKS NOW\",\"datePublished\":\"2026-03-04T03:24:46+00:00\",\"dateModified\":\"2026-03-11T03:25:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/\"},\"wordCount\":405,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2026\/03\/digital-marketing-agency-Australia.jpg\",\"keywords\":[\"Content Marketing\",\"Digital marketing\",\"Product image editing\",\"SEO agency\",\"shopify app development\",\"Shopify development companies\",\"shopify development company\",\"Shopify ecommerce development\",\"Shopify experts\",\"shopify experts australia\",\"shopify experts sydney\",\"shopify maintenance\",\"shopify maintenance services\",\"shopify management services\",\"Shopify Migration Experts\",\"shopify migration service\",\"shopify setup service\",\"shopify site maintenance\",\"shopify small tasks\",\"shopify store management services\",\"Shopify Store Setup\",\"shopify store setup service\",\"shopify store setup services\",\"Shopify theme Customisation\",\"Shopify Theme Customization\",\"shopify theme customization services\"],\"articleSection\":[\"Digital Marketing\",\"Shopify\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/\",\"url\":\"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/\",\"name\":\"WHY PERFORMANCE MARKETING ALONE IS FAILING ECOMMERCE BRANDS \u2014 AND WHAT WORKS NOW - Akuna Technologies Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2026\/03\/digital-marketing-agency-Australia.jpg\",\"datePublished\":\"2026-03-04T03:24:46+00:00\",\"dateModified\":\"2026-03-11T03:25:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/#primaryimage\",\"url\":\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2026\/03\/digital-marketing-agency-Australia.jpg\",\"contentUrl\":\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2026\/03\/digital-marketing-agency-Australia.jpg\",\"width\":820,\"height\":580},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.akunatech.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WHY PERFORMANCE MARKETING ALONE IS FAILING ECOMMERCE BRANDS \u2014 AND WHAT WORKS NOW\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/#website\",\"url\":\"https:\/\/www.akunatech.com\/blog\/\",\"name\":\"Akuna Technologies Blog\",\"description\":\"Best Ecommerce development agency\",\"publisher\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akunatech.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/#organization\",\"name\":\"Akuna Technologies\",\"url\":\"https:\/\/www.akunatech.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2018\/05\/200-png.png\",\"contentUrl\":\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2018\/05\/200-png.png\",\"width\":200,\"height\":200,\"caption\":\"Akuna Technologies\"},\"image\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AkunaTechnologies\",\"https:\/\/x.com\/akunatech\",\"https:\/\/in.linkedin.com\/company\/akuna-technologies\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/#\/schema\/person\/20b0b88df3c52f504cc8c940f81d287a\",\"name\":\"Akunatech\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3212607c787d59e15623f0be3369831f68494c502f39ee5578d47f19e38289be?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3212607c787d59e15623f0be3369831f68494c502f39ee5578d47f19e38289be?s=96&d=mm&r=g\",\"caption\":\"Akunatech\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WHY PERFORMANCE MARKETING ALONE IS FAILING ECOMMERCE BRANDS \u2014 AND WHAT WORKS NOW - Akuna Technologies Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/","og_locale":"en_US","og_type":"article","og_title":"WHY PERFORMANCE MARKETING ALONE IS FAILING ECOMMERCE BRANDS \u2014 AND WHAT WORKS NOW - Akuna Technologies Blog","og_description":"For years, ecommerce brands believed one thing: spend more on ads, make more sales. Performance marketing looked like the magic lever. But today? Costs are rising. ROAS is shrinking. And many brands are stuck. The truth is simple. Digital Marketing alone cannot fix weak foundations. You can hire the best digital marketing agency Australia has to offer. You can invest heavily in digital marketing services. But if your Shopify store loads slowly, looks generic, or converts poorly, ads will only magnify the problem. Traffic is not the issue anymore. Experience is. Most failing brands overlook the basics \u2014 strong Shopify","og_url":"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/","og_site_name":"Akuna Technologies Blog","article_publisher":"https:\/\/www.facebook.com\/AkunaTechnologies","article_published_time":"2026-03-04T03:24:46+00:00","article_modified_time":"2026-03-11T03:25:30+00:00","og_image":[{"width":820,"height":580,"url":"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2026\/03\/digital-marketing-agency-Australia.jpg","type":"image\/jpeg"}],"author":"Akunatech","twitter_card":"summary_large_image","twitter_creator":"@akunatech","twitter_site":"@akunatech","twitter_misc":{"Written by":"Akunatech","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/#article","isPartOf":{"@id":"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/"},"author":{"name":"Akunatech","@id":"https:\/\/www.akunatech.com\/blog\/#\/schema\/person\/20b0b88df3c52f504cc8c940f81d287a"},"headline":"WHY PERFORMANCE MARKETING ALONE IS FAILING ECOMMERCE BRANDS \u2014 AND WHAT WORKS NOW","datePublished":"2026-03-04T03:24:46+00:00","dateModified":"2026-03-11T03:25:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/"},"wordCount":405,"commentCount":0,"publisher":{"@id":"https:\/\/www.akunatech.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2026\/03\/digital-marketing-agency-Australia.jpg","keywords":["Content Marketing","Digital marketing","Product image editing","SEO agency","shopify app development","Shopify development companies","shopify development company","Shopify ecommerce development","Shopify experts","shopify experts australia","shopify experts sydney","shopify maintenance","shopify maintenance services","shopify management services","Shopify Migration Experts","shopify migration service","shopify setup service","shopify site maintenance","shopify small tasks","shopify store management services","Shopify Store Setup","shopify store setup service","shopify store setup services","Shopify theme Customisation","Shopify Theme Customization","shopify theme customization services"],"articleSection":["Digital Marketing","Shopify"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/","url":"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/","name":"WHY PERFORMANCE MARKETING ALONE IS FAILING ECOMMERCE BRANDS \u2014 AND WHAT WORKS NOW - Akuna Technologies Blog","isPartOf":{"@id":"https:\/\/www.akunatech.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/#primaryimage"},"image":{"@id":"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2026\/03\/digital-marketing-agency-Australia.jpg","datePublished":"2026-03-04T03:24:46+00:00","dateModified":"2026-03-11T03:25:30+00:00","breadcrumb":{"@id":"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/#primaryimage","url":"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2026\/03\/digital-marketing-agency-Australia.jpg","contentUrl":"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2026\/03\/digital-marketing-agency-Australia.jpg","width":820,"height":580},{"@type":"BreadcrumbList","@id":"https:\/\/www.akunatech.com\/blog\/why-performance-marketing-alone-is-failing-ecommerce-brands-and-what-works-now\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.akunatech.com\/blog\/"},{"@type":"ListItem","position":2,"name":"WHY PERFORMANCE MARKETING ALONE IS FAILING ECOMMERCE BRANDS \u2014 AND WHAT WORKS NOW"}]},{"@type":"WebSite","@id":"https:\/\/www.akunatech.com\/blog\/#website","url":"https:\/\/www.akunatech.com\/blog\/","name":"Akuna Technologies Blog","description":"Best Ecommerce development agency","publisher":{"@id":"https:\/\/www.akunatech.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akunatech.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.akunatech.com\/blog\/#organization","name":"Akuna Technologies","url":"https:\/\/www.akunatech.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.akunatech.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2018\/05\/200-png.png","contentUrl":"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2018\/05\/200-png.png","width":200,"height":200,"caption":"Akuna Technologies"},"image":{"@id":"https:\/\/www.akunatech.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AkunaTechnologies","https:\/\/x.com\/akunatech","https:\/\/in.linkedin.com\/company\/akuna-technologies"]},{"@type":"Person","@id":"https:\/\/www.akunatech.com\/blog\/#\/schema\/person\/20b0b88df3c52f504cc8c940f81d287a","name":"Akunatech","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.akunatech.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3212607c787d59e15623f0be3369831f68494c502f39ee5578d47f19e38289be?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3212607c787d59e15623f0be3369831f68494c502f39ee5578d47f19e38289be?s=96&d=mm&r=g","caption":"Akunatech"}}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/posts\/2084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/comments?post=2084"}],"version-history":[{"count":2,"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/posts\/2084\/revisions"}],"predecessor-version":[{"id":2088,"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/posts\/2084\/revisions\/2088"}],"wp:attachment":[{"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/media?parent=2084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/categories?post=2084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/tags?post=2084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}