{"id":1277,"date":"2022-11-03T11:03:07","date_gmt":"2022-11-03T11:03:07","guid":{"rendered":"https:\/\/www.akunatech.com\/blog\/?p=1277"},"modified":"2022-11-03T11:03:11","modified_gmt":"2022-11-03T11:03:11","slug":"look-at-the-rising-online-video-trends-in-marketing","status":"publish","type":"post","link":"https:\/\/www.akunatech.com\/blog\/look-at-the-rising-online-video-trends-in-marketing\/","title":{"rendered":"LOOK AT THE RISING ONLINE VIDEO TRENDS IN MARKETING"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"580\" src=\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2022\/11\/Digitalmarketing.jpg\" alt=\"Digitalmarketing\" class=\"wp-image-1278\" srcset=\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2022\/11\/Digitalmarketing.jpg 820w, https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2022\/11\/Digitalmarketing-300x212.jpg 300w, https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2022\/11\/Digitalmarketing-768x543.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n\n<p>Marketing videos are the most engaging content type available online, with ever-increasing network capacity and improving mobile device functionality making it easier than ever to stream video content to people at all times, changing the way that we communicate, engage, and interact at work.<\/p>\n\n\n\n<p>Brands in these modern times need to recognize this. While you don\u2019t have to have a video strategy, and for some businesses, it may seem like too much time, effort, and cost to create video material for marketing, the fact of the matter is that content consumption behaviors have evolved, which means consumer expectations have also shifted and video marketing for an increasing number of people, is the new normal.<\/p>\n\n\n\n<p>Video content is evolving year after year, making marketers adapt to new consumer behaviours and needs. Today\u2019s blog covers the evolution of marketing and new marketing trends that will help you understand what changes your video marketing strategy needs.<\/p>\n\n\n\n<p>Before we jump to reality, let\u2019s check the history\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The History of Video Content Marketing<\/h2>\n\n\n\n<p>Today, video content is the most preferred means of entertainment for many online users and in fact, online content is now watched by more people than regular television programs that we have. But it wasn\u2019t always like this in the past.Hear us out, once upon a time, Bulova &#8211; a New York watch-making company, launched a commercial before a football game in 1941. The ten-second advertisement gave rise to what we now call video marketing. Ten years later, the golden age of TV advertising started in the US and glues the whole nation to the screens. \n\n<\/p>\n\n\n\n<p>As many businesses grew online, adapting to video marketing trends provided a significant advantage when trying to compete against other companies within the same niche. Today\u2019s video marketing doesn\u2019t revolve around YouTube promotion only but also includes Instagram, TikTok, Facebook, and even Snapchat. The use of video as a marketing tool is nothing new. The real difference is that over the past several years, the trend has significantly increased and so let\u2019s see behind the scenes of video marketing trends and the impact they have on businesses, both large and small.<\/p>\n\n\n\n<p>In the upcoming blog, we find out the latest trends being used, being followed and businesses being marketed on.<\/p>\n\n\n\n<p><strong>FINAL THOUGHTS\u2026<\/strong><\/p>\n\n\n\n<p>Hope you enjoyed today\u2019s article \u2026<\/p>\n\n\n\n<p>Along with such requirements, <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Akuna Technologies\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">Akuna Technologies<\/a> provides their customers with various social media marketing strategies and along with that we even do provide  Shopify store <a href=\"https:\/\/www.akunatech.com\/shopify-online-store-setup.php\" class=\"Color\" title=\"shopify store setup\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">shopify store setup<\/a>, <a href=\"https:\/\/www.akunatech.com\/product-image-editing.php\" class=\"Color\" title=\"product image editing\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">product image editing<\/a>, <a href=\"https:\/\/www.akunatech.com\/shopify-theme-customisation.php\" class=\"Color\" title=\"shopify theme customisation\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">shopify theme customisation<\/a>, <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Shopify ecommerce development\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">Shopify ecommerce development<\/a> along with <a href=\"https:\/\/www.akunatech.com\/shopify-app-development.php\" class=\"Color\" title=\"Shopify app development\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">Shopify app development<\/a>, <a href=\"https:\/\/www.akunatech.com\/digital-marketing-services.php\" class=\"Color\" title=\"digital marketing\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">digital marketing<\/a> options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, <a href=\"https:\/\/www.akunatech.com\/shopify-app-development.php\" class=\"Color\" title=\"Shopify app development\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">Shopify app development<\/a> and <a href=\"https:\/\/www.akunatech.com\/product-image-editing.php\" class=\"Color\" title=\"product image editing\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">product image editing<\/a>.<\/p>\n\n\n\n<p>Speaking of <a href=\"https:\/\/www.akunatech.com\/search-engine-optimisation.php\" class=\"Color\" title=\"SEO\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">SEO<\/a> and digital marketing \u2013 we can completely overhaul your online presence with <a href=\"https:\/\/www.akunatech.com\/search-engine-optimisation.php\" class=\"Color\" title=\"Affordable SEO packages\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">affordable SEO packages<\/a> and digital marketing strategies. Choosing to go digital, choose <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Akuna Technologies\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">Akuna Technologies<\/a>.<\/p>\n\n\n\n<p>Any services you wish to seek in Australia, you know your <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Shopify experts Australia\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">Shopify experts Australia<\/a> \u2013 <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Akuna Technologies\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">Akuna Technologies<\/a> (we are a company who deal in Shopify work and can call us <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Shopify experts in Sydney\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">Shopify experts in Sydney<\/a>) can easily help you get to solutions on it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing videos are the most engaging content type available online, with ever-increasing network capacity and improving mobile device functionality making it easier than ever to stream video content to people at all times, changing the way that we communicate, engage, and interact at work. Brands in these modern times need to recognize this. While you don\u2019t have to have a video strategy, and for some businesses, it may seem like too much time, effort, and cost to create video material for marketing, the fact of the matter is that content consumption behaviors have evolved, which means consumer expectations have also<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[6,14],"tags":[57,94,71,89,33,50,19,70,18,30,20,17,92,34],"class_list":["post-1277","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-shopify","tag-content-marketing","tag-digital-marketing","tag-product-image-editing","tag-seo-agency","tag-shopify-app-development","tag-shopify-development-companies","tag-shopify-development-company","tag-shopify-ecommerce-development","tag-shopify-experts","tag-shopify-experts-australia","tag-shopify-experts-sydney","tag-shopify-store-setup","tag-shopify-theme-customisation","tag-shopify-theme-customization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LOOK AT THE RISING ONLINE VIDEO TRENDS IN MARKETING - Akuna Technologies Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akunatech.com\/blog\/look-at-the-rising-online-video-trends-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LOOK AT THE RISING ONLINE VIDEO TRENDS IN MARKETING - Akuna Technologies Blog\" \/>\n<meta property=\"og:description\" content=\"Marketing videos are the most engaging content type available online, with ever-increasing network capacity and improving mobile device functionality making it easier than ever to stream video content to people at all times, changing the way that we communicate, engage, and interact at work. 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