{"id":1269,"date":"2022-10-21T02:54:09","date_gmt":"2022-10-21T02:54:09","guid":{"rendered":"https:\/\/www.akunatech.com\/blog\/?p=1269"},"modified":"2022-10-21T02:54:13","modified_gmt":"2022-10-21T02:54:13","slug":"essential-types-of-ppc-campaigns","status":"publish","type":"post","link":"https:\/\/www.akunatech.com\/blog\/essential-types-of-ppc-campaigns\/","title":{"rendered":"ESSENTIAL TYPES OF PPC CAMPAIGNS"},"content":{"rendered":"\n
\"google-adwards\"<\/figure>\n\n\n\n

What we learned about in the previous campaign was what is PPC Ads and their benefits, now today we discuss the many types of PPC Ads campaigns available in the market.<\/p>\n\n\n\n

Types of PPC campaigns<\/h2>\n\n\n\n

Here, in this section, we are going to explore the different types of PPC campaigns that you can weave into your digital marketing strategy for your enterprise.<\/p>\n\n\n\n

Search<\/h2>\n\n\n\n

Search-based PPC campaign Ads are those that appear in SERPs.<\/p>\n\n\n\n

What exactly are they? Search-based PPC Ads typically appear in the top left or right-hand corner of a search results page and they include a clickable headline, URL, and body copy respectively.<\/p>\n\n\n\n

Display<\/h2>\n\n\n\n

PPC display Ads are arranged in a similar format to search-based campaigns which include a visual element to help improve clicks and engagement for the website.<\/p>\n\n\n\n

These types of PPC Ads include imagery or graphics often in the form of banners which are more like visually-engaging designs<\/p>\n\n\n\n

Remarketing<\/h2>\n\n\n\n

PPC-based remarketing Ads are usually presented in a display-style Ad format, but they are designed or programmed to reach customers that have previously engaged with a specific landing page, service, or product from your platform.<\/p>\n\n\n\n

Sponsored Social<\/h2>\n\n\n\n

Paid or sponsored social media Ads work in a very similar way to search Ads as you can add your content and set your Ad parameters thus launching your campaign. <\/p>\n\n\n\n

Social media Ads are specific to each platform such as Facebook, Instagram, Twitter, LinkedIn, etc. and you can view each channel\u2019s analytics data to measure your overall PPC performance.<\/p>\n\n\n\n

Video<\/h2>\n\n\n\n

You know enterprises use paid video Ads for search engines as well as various social media platforms such as static ads, paid video ads that are highly-targeted and include a headline, body copy, a CTA button, and of course, engaging video content to entice users to engage.<\/p>\n\n\n\n

Shopping<\/h2>\n\n\n\n

Paid Google Ads are highly-visual and appear in a carousel kind of format above the main search engine results list. These Ads are served to users based on their search or shopping intent and typically feature the product price, headline, and brand name on them while being marketed.<\/p>\n\n\n\n

Remember, PPC requires knowledge of how the process works overall which commands a great deal of planning and research if you want to get the best ROI from your efforts.<\/p>\n\n\n\n

FINAL THOUGHTS\u2026<\/strong><\/p>\n\n\n\n

Hope you enjoyed today\u2019s article \u2026<\/p>\n\n\n\n

Along with such requirements, Akuna Technologies<\/a> provides their customers with various social media marketing strategies and along with that we even do provide Shopify store shopify store setup<\/a>, product image editing<\/a>, shopify theme customisation<\/a>, Shopify ecommerce development<\/a> along with Shopify app development<\/a>, digital marketing<\/a> options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, Shopify app development<\/a> and product image editing<\/a>.<\/p>\n\n\n\n

Speaking of SEO<\/a> and digital marketing \u2013 we can completely overhaul your online presence with affordable SEO packages<\/a> and digital marketing strategies. Choosing to go digital, choose Akuna Technologies<\/a>.<\/p>\n\n\n\n

Any services you wish to seek in Australia, you know your Shopify experts Australia<\/a> \u2013 Akuna Technologies<\/a> (we are a company who deal in Shopify work and can call us Shopify experts in Sydney<\/a>) can easily help you get to solutions on it!<\/p>\n","protected":false},"excerpt":{"rendered":"

What we learned about in the previous campaign was what is PPC Ads and their benefits, now today we discuss the many types of PPC Ads campaigns available in the market. Types of PPC campaigns Here, in this section, we are going to explore the different types of PPC campaigns that you can weave into your digital marketing strategy for your enterprise. Search Search-based PPC campaign Ads are those that appear in SERPs. What exactly are they? Search-based PPC Ads typically appear in the top left or right-hand corner of a search results page and they include a clickable headline,<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[6,14],"tags":[57,94,71,89,33,50,19,70,18,30,20,17,92,34],"class_list":["post-1269","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-shopify","tag-content-marketing","tag-digital-marketing","tag-product-image-editing","tag-seo-agency","tag-shopify-app-development","tag-shopify-development-companies","tag-shopify-development-company","tag-shopify-ecommerce-development","tag-shopify-experts","tag-shopify-experts-australia","tag-shopify-experts-sydney","tag-shopify-store-setup","tag-shopify-theme-customisation","tag-shopify-theme-customization"],"yoast_head":"\nESSENTIAL TYPES OF PPC CAMPAIGNS - Akuna Technologies Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akunatech.com\/blog\/essential-types-of-ppc-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESSENTIAL TYPES OF PPC CAMPAIGNS - Akuna Technologies Blog\" \/>\n<meta property=\"og:description\" content=\"What we learned about in the previous campaign was what is PPC Ads and their benefits, now today we discuss the many types of PPC Ads campaigns available in the market. 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