{"id":1212,"date":"2022-06-16T10:51:56","date_gmt":"2022-06-16T10:51:56","guid":{"rendered":"https:\/\/www.akunatech.com\/blog\/?p=1212"},"modified":"2022-06-16T10:52:33","modified_gmt":"2022-06-16T10:52:33","slug":"factors-that-influence-impression-counts","status":"publish","type":"post","link":"https:\/\/www.akunatech.com\/blog\/factors-that-influence-impression-counts\/","title":{"rendered":"FACTORS THAT INFLUENCE IMPRESSION COUNTS"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"580\" src=\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2022\/06\/shopify-expert.jpg\" alt=\"shopify-expert\" class=\"wp-image-1213\" srcset=\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2022\/06\/shopify-expert.jpg 820w, https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2022\/06\/shopify-expert-300x212.jpg 300w, https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2022\/06\/shopify-expert-768x543.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n\n<p>Resuming our discussion on this agenda for today\u2019s blog, let us elaborate on how impressions exactly work in digital marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How are impressions measured?<\/h2>\n\n\n\n<p>Now that you know the answer to \u201cwhat are impressions,\u201d as discussed in the previous blog, let\u2019s take a deeper dive into how impressions are measured. Understanding the process will help you see how impressions differ from similar metrics and why you should refer to your impression counts alongside other metrics while marketing and marketing analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Served vs. viewable impressions<\/h2>\n\n\n\n<p>Online impressions can be measured in two ways: Served and viewable. <\/p>\n\n\n\n<p>Served impressions count the times a piece of content (often an Ad) was loaded. These impressions could count instances in which a user didn\u2019t view the Ad because they were using Ad blockers or didn\u2019t view the part of the page on which the ad loaded. Meanwhile, viewable impressions account for times that tally a new impression when the user most likely saw the Ad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impressions vs. reach<\/h2>\n\n\n\n<p>With all this talk about what impressions are, one might have noticed some similarities with another standard metric, reach. Both impressions and reach measure the content\u2019s views, but reach measures unique views only. Impressions can increase when the same person sees your content multiple times, but your reach will only increase when a new user sees the content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Factors that influence impression counts in your marketing<\/h2>\n\n\n\n<p>Impression measurement should be on factors that can influence your impression counts and make them less accurate. Impressions will count multiple views by the same person as a new hit so as a result, you could receive numerous impressions from someone refreshing a page or seeing the same content shared multiple times.<\/p>\n\n\n\n<p>So, this was the take on impressions and all we had to highlight in this agenda. Well, now if you think impressions is the thing that can improve your business, then connect with Akuna Technologies for discussing your brand building impression strategies.<\/p>\n\n\n\n<p><strong>FINAL THOUGHTS\u2026<\/strong><\/p>\n\n\n\n<p>Hope you enjoyed today\u2019s article \u2026<\/p>\n\n\n\n<p>Along with such requirements, <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Akuna Technologies\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">Akuna Technologies<\/a> provides their customers with various social media marketing strategies and along with that we even do provide  Shopify store <a href=\"https:\/\/www.akunatech.com\/shopify-online-store-setup.php\" class=\"Color\" title=\"shopify store setup\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">shopify store setup<\/a>, <a href=\"https:\/\/www.akunatech.com\/product-image-editing.php\" class=\"Color\" title=\"product image editing\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">product image editing<\/a>, <a href=\"https:\/\/www.akunatech.com\/shopify-theme-customisation.php\" class=\"Color\" title=\"shopify theme customisation\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">shopify theme customisation<\/a>, <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Shopify ecommerce development\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">Shopify ecommerce development<\/a> along with <a href=\"https:\/\/www.akunatech.com\/shopify-app-development.php\" class=\"Color\" title=\"Shopify app development\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">Shopify app development<\/a>, <a href=\"https:\/\/www.akunatech.com\/digital-marketing-services.php\" class=\"Color\" title=\"digital marketing\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">digital marketing<\/a> options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, <a href=\"https:\/\/www.akunatech.com\/shopify-app-development.php\" class=\"Color\" title=\"Shopify app development\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">Shopify app development<\/a> and <a href=\"https:\/\/www.akunatech.com\/product-image-editing.php\" class=\"Color\" title=\"product image editing\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">product image editing<\/a>.<\/p>\n\n\n\n<p>Speaking of <a href=\"https:\/\/www.akunatech.com\/search-engine-optimisation.php\" class=\"Color\" title=\"SEO\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">SEO<\/a> and digital marketing \u2013 we can completely overhaul your online presence with <a href=\"https:\/\/www.akunatech.com\/search-engine-optimisation.php\" class=\"Color\" title=\"Affordable SEO packages\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">affordable SEO packages<\/a> and digital marketing strategies. Choosing to go digital, choose <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Akuna Technologies\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">Akuna Technologies<\/a>.<\/p>\n\n\n\n<p>Any services you wish to seek in Australia, you know your <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Shopify experts Australia\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">Shopify experts Australia<\/a> \u2013 <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Akuna Technologies\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">Akuna Technologies<\/a> (we are a company who deal in Shopify work and can call us <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Shopify experts in Sydney\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener\">Shopify experts in Sydney<\/a>) can easily help you get to solutions on it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Resuming our discussion on this agenda for today\u2019s blog, let us elaborate on how impressions exactly work in digital marketing. How are impressions measured? Now that you know the answer to \u201cwhat are impressions,\u201d as discussed in the previous blog, let\u2019s take a deeper dive into how impressions are measured. Understanding the process will help you see how impressions differ from similar metrics and why you should refer to your impression counts alongside other metrics while marketing and marketing analytics. Served vs. viewable impressions Online impressions can be measured in two ways: Served and viewable. Served impressions count the times<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[14],"tags":[57,94,71,89,33,50,19,70,18,30,20,17,92,34],"class_list":["post-1212","post","type-post","status-publish","format-standard","hentry","category-shopify","tag-content-marketing","tag-digital-marketing","tag-product-image-editing","tag-seo-agency","tag-shopify-app-development","tag-shopify-development-companies","tag-shopify-development-company","tag-shopify-ecommerce-development","tag-shopify-experts","tag-shopify-experts-australia","tag-shopify-experts-sydney","tag-shopify-store-setup","tag-shopify-theme-customisation","tag-shopify-theme-customization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FACTORS THAT INFLUENCE IMPRESSION COUNTS - Akuna Technologies Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akunatech.com\/blog\/factors-that-influence-impression-counts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FACTORS THAT INFLUENCE IMPRESSION COUNTS - Akuna Technologies Blog\" \/>\n<meta property=\"og:description\" content=\"Resuming our discussion on this agenda for today\u2019s blog, let us elaborate on how impressions exactly work in digital marketing. How are impressions measured? Now that you know the answer to \u201cwhat are impressions,\u201d as discussed in the previous blog, let\u2019s take a deeper dive into how impressions are measured. Understanding the process will help you see how impressions differ from similar metrics and why you should refer to your impression counts alongside other metrics while marketing and marketing analytics. Served vs. viewable impressions Online impressions can be measured in two ways: Served and viewable. 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