{"id":1209,"date":"2022-06-13T08:16:24","date_gmt":"2022-06-13T08:16:24","guid":{"rendered":"https:\/\/www.akunatech.com\/blog\/?p=1209"},"modified":"2022-06-13T08:16:28","modified_gmt":"2022-06-13T08:16:28","slug":"defining-impressions-and-how-to-use-them","status":"publish","type":"post","link":"https:\/\/www.akunatech.com\/blog\/defining-impressions-and-how-to-use-them\/","title":{"rendered":"DEFINING IMPRESSIONS AND HOW TO USE THEM"},"content":{"rendered":"\n
\"Shopify-store-setup\"<\/figure>\n\n\n\n

Impressions – a word you would have heard a lot floating around in discussions about metrics. Thinking, what are impressions?<\/p>\n\n\n\n

Impressions are the opportunities your content on your website has to be seen by someone on a search engine. If your content has loaded or appeared on a page on someone\u2019s search, that can count as an impression then. An impression can be measured for any piece of digital content, from pages on your site to social media posts and Google Ads.<\/p>\n\n\n\n

While impressions alone aren\u2019t enough to strategize your marketing strategy or reveal how well your content is performing, they can provide a practical starting point for measuring brand awareness campaigns and whether your website content is gaining traction overall. <\/p>\n\n\n\n

What are impressions on various platforms?<\/h2>\n\n\n\n

You can find impression counts for different types of content on many platforms these days. Broken down by content specific type, platforms today, will measure and depict your online impressions in the following ways:<\/p>\n\n\n\n

Social media impressions<\/h2>\n\n\n\n

Here, various social media platforms measure your impressions as views, but platforms like Facebook track impressions differently. Facebook includes three types of impressions basically organic, paid and viral.<\/p>\n\n\n\n