{"id":1120,"date":"2021-12-24T04:14:06","date_gmt":"2021-12-24T04:14:06","guid":{"rendered":"https:\/\/www.akunatech.com\/blog\/?p=1120"},"modified":"2021-12-24T04:14:13","modified_gmt":"2021-12-24T04:14:13","slug":"why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect","status":"publish","type":"post","link":"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/","title":{"rendered":"WHY WE CARE ABOUT THIRD PARTY COOKIES AND WHAT IS THE CHANGE MARKETERS CAN EXPECT"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"580\" src=\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-experts-australia.jpg\" alt=\"Shopify-experts-australia\" class=\"wp-image-1121\" srcset=\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-experts-australia.jpg 820w, https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-experts-australia-300x212.jpg 300w, https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-experts-australia-768x543.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n\n<p>Welcome back to yet another blog on Akuna Technologies.<\/p>\n\n\n\n<p>We resume where we stopped last week in our discussion about personalization on search engines with respect to third party cookies. <\/p>\n\n\n\n<p>We emphasized how marketers must work towards search engine optimization with a \u2018cookieless\u2019 future through proper consent management practices and so we would like to elaborate a few points for the same for today\u2019s blog agenda. They are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A transformation of data collection<\/li><li>A clear, data-driven personalization strategy<\/li><li>Higher levels of consumer data control<\/li><li>Consent management platforms aren\u2019t going away<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A TRANSFORMATION OF DATA COLLECTION<\/h2>\n\n\n\n<p>Some of these shifts that are leading to many users wanting to have more trust are privacy regulations. Technology providers in the market are getting involved because they are seeing that consumer demand and they\u2019re getting ahead with the requirements.<\/p>\n\n\n\n<p>Consumers are now going to have more control over what it is. They decide to give the companies the access because they\u2019re going to have the ability to restrict if wanted. Let\u2019s get to reality, marketers now need to start transforming their systems as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A CLEAR, DATA-DRIVEN PERSONALIZATION STRATEGY<\/h2>\n\n\n\n<p>As the market stands, right now, about 30% of available impressions from Safari, Firefox, and Edge aren\u2019t rendering any third-party cookies today. Yes, you\u2019ll see sign-up forms that don\u2019t work because they\u2019re built using these third-party cookies and haven\u2019t adapted to these browser changes at all which is not good for marketers!<\/p>\n\n\n\n<p>Seeing this tide shift, Google Chrome does account for the majority of the volume on the Internet, but they are still planning on making this change as well.<\/p>\n\n\n\n<p>So, with so many browsers shifting to accommodate these changes as per today\u2019s times, marketers must be wise to create and use tools and strategies that rely on consented first-party data. This should help build consumer trust and improve user experience even better by providing more personalization to them, just the way they prefer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">HIGHER LEVELS OF CONSUMER DATA CONTROL<\/h2>\n\n\n\n<p>Users want more control to engage upfront, with engagement meaning immediate connection with them as soon as they land on the site using personalized chatbots on the platforms.<\/p>\n\n\n\n<p>The deal is respecting user privacy and giving them more control over their data! Users feel they must be the ones deciding which pieces of information will be shared with brands, not the other way around as it was previously. The data that companies are getting directly from consumers is increasing with better engagement rates, reducing those unsubscribes, and giving people the ability to choose what it is that they want to hear back.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CONSENT MANAGEMENT PLATFORMS AREN\u2019T GOING AWAY<\/h2>\n\n\n\n<p>Some marketers might be wondering why compliant brands are happy using consent management platforms (CMPs) when the death of third-party cookies is fast approaching. The key ingredient here is to stay: collecting and analyzing consumer data. Well, we must say, it is not equal to the death of us collecting information and it is also not going to eliminate the fact that some of that first &#8211; and zero-party data companies get could still be shared with third parties just like before. CMPs majorly help marketers build proprietary data sets from consumer consented information, expanding the pool of marketable leads.<\/p>\n\n\n\n<p><strong>Why is this important to understand and absorb\u2026<\/strong><\/p>\n\n\n\n<p>The most successful digital marketing strategies rely on knowing who your potential customers are? Knowing what they are truly interested in and what they have purchased before \u2014 even what demographic group they belong to can be very essential for collecting data.<\/p>\n\n\n\n<p><strong>FINAL THOUGHTS\u2026<\/strong><\/p>\n\n\n\n<p>Hope you enjoyed today\u2019s article \u2026<\/p>\n\n\n\n<p>Along with such requirements, <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Akuna Technologies\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Akuna Technologies<\/a> provides their customers with various social media marketing strategies and along with that we even do provide  Shopify store <a href=\"https:\/\/www.akunatech.com\/shopify-online-store-setup.php\" class=\"Color\" title=\"shopify store setup\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">shopify store setup<\/a>, <a href=\"https:\/\/www.akunatech.com\/product-image-editing.php\" class=\"Color\" title=\"product image editing\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">product image editing<\/a>, <a href=\"https:\/\/www.akunatech.com\/shopify-theme-customisation.php\" class=\"Color\" title=\"shopify theme customisation\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">shopify theme customisation<\/a>, <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Shopify ecommerce development\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Shopify ecommerce development<\/a> along with <a href=\"https:\/\/www.akunatech.com\/shopify-app-development.php\" class=\"Color\" title=\"Shopify app development\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Shopify app development<\/a>, <a href=\"https:\/\/www.akunatech.com\/digital-marketing-services.php\" class=\"Color\" title=\"digital marketing\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">digital marketing<\/a> options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, <a href=\"https:\/\/www.akunatech.com\/shopify-app-development.php\" class=\"Color\" title=\"Shopify app development\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Shopify app development<\/a> and <a href=\"https:\/\/www.akunatech.com\/product-image-editing.php\" class=\"Color\" title=\"product image editing\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">product image editing<\/a>.<\/p>\n\n\n\n<p>Speaking of <a href=\"https:\/\/www.akunatech.com\/search-engine-optimisation.php\" class=\"Color\" title=\"SEO\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">SEO<\/a> and digital marketing \u2013 we can completely overhaul your online presence with <a href=\"https:\/\/www.akunatech.com\/search-engine-optimisation.php\" class=\"Color\" title=\"Affordable SEO packages\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">affordable SEO packages<\/a> and digital marketing strategies. Choosing to go digital, choose <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Akuna Technologies\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Akuna Technologies<\/a>.<\/p>\n\n\n\n<p>Any services you wish to seek in Australia, you know your <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Shopify experts Australia\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Shopify experts Australia<\/a> \u2013 <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Akuna Technologies\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Akuna Technologies<\/a> (we are a company who deal in Shopify work and can call us <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Shopify experts in Sydney\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Shopify experts in Sydney<\/a>) can easily help you get to solutions on it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome back to yet another blog on Akuna Technologies. We resume where we stopped last week in our discussion about personalization on search engines with respect to third party cookies. We emphasized how marketers must work towards search engine optimization with a \u2018cookieless\u2019 future through proper consent management practices and so we would like to elaborate a few points for the same for today\u2019s blog agenda. They are as follows: A transformation of data collection A clear, data-driven personalization strategy Higher levels of consumer data control Consent management platforms aren\u2019t going away A TRANSFORMATION OF DATA COLLECTION Some of these<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[14],"tags":[57,71,89,33,50,19,70,18,30,20,17,92,34],"class_list":["post-1120","post","type-post","status-publish","format-standard","hentry","category-shopify","tag-content-marketing","tag-product-image-editing","tag-seo-agency","tag-shopify-app-development","tag-shopify-development-companies","tag-shopify-development-company","tag-shopify-ecommerce-development","tag-shopify-experts","tag-shopify-experts-australia","tag-shopify-experts-sydney","tag-shopify-store-setup","tag-shopify-theme-customisation","tag-shopify-theme-customization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WHY WE CARE ABOUT THIRD PARTY COOKIES AND WHAT IS THE CHANGE MARKETERS CAN EXPECT - Akuna Technologies Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHY WE CARE ABOUT THIRD PARTY COOKIES AND WHAT IS THE CHANGE MARKETERS CAN EXPECT - Akuna Technologies Blog\" \/>\n<meta property=\"og:description\" content=\"Welcome back to yet another blog on Akuna Technologies. We resume where we stopped last week in our discussion about personalization on search engines with respect to third party cookies. We emphasized how marketers must work towards search engine optimization with a \u2018cookieless\u2019 future through proper consent management practices and so we would like to elaborate a few points for the same for today\u2019s blog agenda. They are as follows: A transformation of data collection A clear, data-driven personalization strategy Higher levels of consumer data control Consent management platforms aren\u2019t going away A TRANSFORMATION OF DATA COLLECTION Some of these\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/\" \/>\n<meta property=\"og:site_name\" content=\"Akuna Technologies Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AkunaTechnologies\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-24T04:14:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-24T04:14:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-experts-australia.jpg\" \/>\n<meta name=\"author\" content=\"Akunatech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@akunatech\" \/>\n<meta name=\"twitter:site\" content=\"@akunatech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akunatech\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/\"},\"author\":{\"name\":\"Akunatech\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/#\/schema\/person\/20b0b88df3c52f504cc8c940f81d287a\"},\"headline\":\"WHY WE CARE ABOUT THIRD PARTY COOKIES AND WHAT IS THE CHANGE MARKETERS CAN EXPECT\",\"datePublished\":\"2021-12-24T04:14:06+00:00\",\"dateModified\":\"2021-12-24T04:14:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/\"},\"wordCount\":760,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-experts-australia.jpg\",\"keywords\":[\"Content Marketing\",\"Product image editing\",\"SEO agency\",\"shopify app development\",\"Shopify development companies\",\"shopify development company\",\"Shopify ecommerce development\",\"Shopify experts\",\"shopify experts australia\",\"shopify experts sydney\",\"Shopify Store Setup\",\"Shopify theme Customisation\",\"Shopify Theme Customization\"],\"articleSection\":[\"Shopify\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/\",\"url\":\"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/\",\"name\":\"WHY WE CARE ABOUT THIRD PARTY COOKIES AND WHAT IS THE CHANGE MARKETERS CAN EXPECT - Akuna Technologies Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-experts-australia.jpg\",\"datePublished\":\"2021-12-24T04:14:06+00:00\",\"dateModified\":\"2021-12-24T04:14:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/#primaryimage\",\"url\":\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-experts-australia.jpg\",\"contentUrl\":\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-experts-australia.jpg\",\"width\":820,\"height\":580},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.akunatech.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WHY WE CARE ABOUT THIRD PARTY COOKIES AND WHAT IS THE CHANGE MARKETERS CAN EXPECT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/#website\",\"url\":\"https:\/\/www.akunatech.com\/blog\/\",\"name\":\"Akuna Technologies Blog\",\"description\":\"Best Ecommerce development agency\",\"publisher\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.akunatech.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/#organization\",\"name\":\"Akuna Technologies\",\"url\":\"https:\/\/www.akunatech.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2018\/05\/200-png.png\",\"contentUrl\":\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2018\/05\/200-png.png\",\"width\":200,\"height\":200,\"caption\":\"Akuna Technologies\"},\"image\":{\"@id\":\"https:\/\/www.akunatech.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AkunaTechnologies\",\"https:\/\/x.com\/akunatech\",\"https:\/\/in.linkedin.com\/company\/akuna-technologies\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/#\/schema\/person\/20b0b88df3c52f504cc8c940f81d287a\",\"name\":\"Akunatech\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.akunatech.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3212607c787d59e15623f0be3369831f68494c502f39ee5578d47f19e38289be?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3212607c787d59e15623f0be3369831f68494c502f39ee5578d47f19e38289be?s=96&d=mm&r=g\",\"caption\":\"Akunatech\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WHY WE CARE ABOUT THIRD PARTY COOKIES AND WHAT IS THE CHANGE MARKETERS CAN EXPECT - Akuna Technologies Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/","og_locale":"en_US","og_type":"article","og_title":"WHY WE CARE ABOUT THIRD PARTY COOKIES AND WHAT IS THE CHANGE MARKETERS CAN EXPECT - Akuna Technologies Blog","og_description":"Welcome back to yet another blog on Akuna Technologies. We resume where we stopped last week in our discussion about personalization on search engines with respect to third party cookies. We emphasized how marketers must work towards search engine optimization with a \u2018cookieless\u2019 future through proper consent management practices and so we would like to elaborate a few points for the same for today\u2019s blog agenda. They are as follows: A transformation of data collection A clear, data-driven personalization strategy Higher levels of consumer data control Consent management platforms aren\u2019t going away A TRANSFORMATION OF DATA COLLECTION Some of these","og_url":"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/","og_site_name":"Akuna Technologies Blog","article_publisher":"https:\/\/www.facebook.com\/AkunaTechnologies","article_published_time":"2021-12-24T04:14:06+00:00","article_modified_time":"2021-12-24T04:14:13+00:00","og_image":[{"url":"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-experts-australia.jpg","type":"","width":"","height":""}],"author":"Akunatech","twitter_card":"summary_large_image","twitter_creator":"@akunatech","twitter_site":"@akunatech","twitter_misc":{"Written by":"Akunatech","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/#article","isPartOf":{"@id":"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/"},"author":{"name":"Akunatech","@id":"https:\/\/www.akunatech.com\/blog\/#\/schema\/person\/20b0b88df3c52f504cc8c940f81d287a"},"headline":"WHY WE CARE ABOUT THIRD PARTY COOKIES AND WHAT IS THE CHANGE MARKETERS CAN EXPECT","datePublished":"2021-12-24T04:14:06+00:00","dateModified":"2021-12-24T04:14:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/"},"wordCount":760,"commentCount":0,"publisher":{"@id":"https:\/\/www.akunatech.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-experts-australia.jpg","keywords":["Content Marketing","Product image editing","SEO agency","shopify app development","Shopify development companies","shopify development company","Shopify ecommerce development","Shopify experts","shopify experts australia","shopify experts sydney","Shopify Store Setup","Shopify theme Customisation","Shopify Theme Customization"],"articleSection":["Shopify"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/","url":"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/","name":"WHY WE CARE ABOUT THIRD PARTY COOKIES AND WHAT IS THE CHANGE MARKETERS CAN EXPECT - Akuna Technologies Blog","isPartOf":{"@id":"https:\/\/www.akunatech.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/#primaryimage"},"image":{"@id":"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/#primaryimage"},"thumbnailUrl":"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-experts-australia.jpg","datePublished":"2021-12-24T04:14:06+00:00","dateModified":"2021-12-24T04:14:13+00:00","breadcrumb":{"@id":"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/#primaryimage","url":"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-experts-australia.jpg","contentUrl":"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-experts-australia.jpg","width":820,"height":580},{"@type":"BreadcrumbList","@id":"https:\/\/www.akunatech.com\/blog\/why-we-care-about-third-party-cookies-and-what-is-the-change-marketers-can-expect\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.akunatech.com\/blog\/"},{"@type":"ListItem","position":2,"name":"WHY WE CARE ABOUT THIRD PARTY COOKIES AND WHAT IS THE CHANGE MARKETERS CAN EXPECT"}]},{"@type":"WebSite","@id":"https:\/\/www.akunatech.com\/blog\/#website","url":"https:\/\/www.akunatech.com\/blog\/","name":"Akuna Technologies Blog","description":"Best Ecommerce development agency","publisher":{"@id":"https:\/\/www.akunatech.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.akunatech.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.akunatech.com\/blog\/#organization","name":"Akuna Technologies","url":"https:\/\/www.akunatech.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.akunatech.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2018\/05\/200-png.png","contentUrl":"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2018\/05\/200-png.png","width":200,"height":200,"caption":"Akuna Technologies"},"image":{"@id":"https:\/\/www.akunatech.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AkunaTechnologies","https:\/\/x.com\/akunatech","https:\/\/in.linkedin.com\/company\/akuna-technologies"]},{"@type":"Person","@id":"https:\/\/www.akunatech.com\/blog\/#\/schema\/person\/20b0b88df3c52f504cc8c940f81d287a","name":"Akunatech","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.akunatech.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3212607c787d59e15623f0be3369831f68494c502f39ee5578d47f19e38289be?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3212607c787d59e15623f0be3369831f68494c502f39ee5578d47f19e38289be?s=96&d=mm&r=g","caption":"Akunatech"}}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/posts\/1120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/comments?post=1120"}],"version-history":[{"count":1,"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/posts\/1120\/revisions"}],"predecessor-version":[{"id":1122,"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/posts\/1120\/revisions\/1122"}],"wp:attachment":[{"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/media?parent=1120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/categories?post=1120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.akunatech.com\/blog\/wp-json\/wp\/v2\/tags?post=1120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}