{"id":1116,"date":"2021-12-16T11:19:46","date_gmt":"2021-12-16T11:19:46","guid":{"rendered":"https:\/\/www.akunatech.com\/blog\/?p=1116"},"modified":"2021-12-16T11:19:52","modified_gmt":"2021-12-16T11:19:52","slug":"ever-wondered-how-does-personalization-looks-like-without-third-party-cookies","status":"publish","type":"post","link":"https:\/\/www.akunatech.com\/blog\/ever-wondered-how-does-personalization-looks-like-without-third-party-cookies\/","title":{"rendered":"EVER WONDERED, HOW DOES PERSONALIZATION LOOKS LIKE WITHOUT THIRD PARTY COOKIES"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"580\" src=\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/shopify-ecommerce-1.jpg\" alt=\"shopify-ecommerce\" class=\"wp-image-1117\" srcset=\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/shopify-ecommerce-1.jpg 820w, https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/shopify-ecommerce-1-300x212.jpg 300w, https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/12\/shopify-ecommerce-1-768x543.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n\n<p>Today, marketers can reduce reliance on third-party cookies and improve personalization by a few tweeks on their data collection procedures.<\/p>\n\n\n\n<p>Since the introduction of digital privacy laws, marketers have spent a lot of time trying to re-evaluate their data strategies for the platforms and product marketing. However, these regulations restrict the use of third-party cookies, which in any case will soon be deprecated by search engine browsers, and those relying on them for customer data collection will have to rethink their practices further.<\/p>\n\n\n\n<p>To deliver these personalized experiences, digital marketers have now turned towards browser cookies to gather consumer information. But initially, these cookies were never intended to store visitor user information other than the user&#8217;s preferences; unfortunately, they transformed to becoming data collection containers over time, often without the user\u2019s consent.<\/p>\n\n\n\n<p>Today, we have GDPR and CCPA with us and there is all this emerging data privacy legislation,<\/p>\n\n\n\n<p>One of the biggest shifts here over the course of time is that consumers are understanding the value of their data in this relationship and they are understanding how much of their data is being used, which makes them also accordingly.<\/p>\n\n\n\n<p>What\u2019s the catch? 80% of consumers are more likely to purchase from the companies that they believe protect their personal information. In addition, 79% of these buyers would be willing to share their personal data, only if brands make it clear it would benefit them.<\/p>\n\n\n\n<p>Well, what\u2019s the future for this? Must marketers prepare for a cookieless future through proper consent management practices? Well if that is the case then they must certainly concentrate on a few of the important points listed below:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A transformation of data collection<\/li><li>A clear, data-driven personalization strategy<\/li><li>Higher levels of consumer data control<\/li><li>Consent management platforms aren\u2019t going away<\/li><\/ul>\n\n\n\n<p>Stick with us and find out what these are all about, where we provide you more insights to all the above listed points.<\/p>\n\n\n\n<p><strong>FINAL THOUGHTS\u2026<\/strong><\/p>\n\n\n\n<p>Hope you enjoyed today\u2019s article \u2026<\/p>\n\n\n\n<p>Along with such requirements, <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Akuna Technologies\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Akuna Technologies<\/a> provides their customers with various social media marketing strategies and along with that we even do provide  Shopify store <a href=\"https:\/\/www.akunatech.com\/shopify-online-store-setup.php\" class=\"Color\" title=\"shopify store setup\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">shopify store setup<\/a>, <a href=\"https:\/\/www.akunatech.com\/product-image-editing.php\" class=\"Color\" title=\"product image editing\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">product image editing<\/a>, <a href=\"https:\/\/www.akunatech.com\/shopify-theme-customisation.php\" class=\"Color\" title=\"shopify theme customisation\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">shopify theme customisation<\/a>, <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Shopify ecommerce development\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Shopify ecommerce development<\/a> along with <a href=\"https:\/\/www.akunatech.com\/shopify-app-development.php\" class=\"Color\" title=\"Shopify app development\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Shopify app development<\/a>, <a href=\"https:\/\/www.akunatech.com\/digital-marketing-services.php\" class=\"Color\" title=\"digital marketing\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">digital marketing<\/a> options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, <a href=\"https:\/\/www.akunatech.com\/shopify-app-development.php\" class=\"Color\" title=\"Shopify app development\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Shopify app development<\/a> and <a href=\"https:\/\/www.akunatech.com\/product-image-editing.php\" class=\"Color\" title=\"product image editing\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">product image editing<\/a>.<\/p>\n\n\n\n<p>Speaking of <a href=\"https:\/\/www.akunatech.com\/search-engine-optimisation.php\" class=\"Color\" title=\"SEO\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">SEO<\/a> and digital marketing \u2013 we can completely overhaul your online presence with <a href=\"https:\/\/www.akunatech.com\/search-engine-optimisation.php\" class=\"Color\" title=\"Affordable SEO packages\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">affordable SEO packages<\/a> and digital marketing strategies. Choosing to go digital, choose <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Akuna Technologies\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Akuna Technologies<\/a>.<\/p>\n\n\n\n<p>Any services you wish to seek in Australia, you know your <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Shopify experts Australia\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Shopify experts Australia<\/a> \u2013 <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Akuna Technologies\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Akuna Technologies<\/a> (we are a company who deal in Shopify work and can call us <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Shopify experts in Sydney\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Shopify experts in Sydney<\/a>) can easily help you get to solutions on it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, marketers can reduce reliance on third-party cookies and improve personalization by a few tweeks on their data collection procedures. Since the introduction of digital privacy laws, marketers have spent a lot of time trying to re-evaluate their data strategies for the platforms and product marketing. However, these regulations restrict the use of third-party cookies, which in any case will soon be deprecated by search engine browsers, and those relying on them for customer data collection will have to rethink their practices further. To deliver these personalized experiences, digital marketers have now turned towards browser cookies to gather consumer information.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[14],"tags":[57,94,71,89,33,50,19,70,18,30,20,17,92,34],"class_list":["post-1116","post","type-post","status-publish","format-standard","hentry","category-shopify","tag-content-marketing","tag-digital-marketing","tag-product-image-editing","tag-seo-agency","tag-shopify-app-development","tag-shopify-development-companies","tag-shopify-development-company","tag-shopify-ecommerce-development","tag-shopify-experts","tag-shopify-experts-australia","tag-shopify-experts-sydney","tag-shopify-store-setup","tag-shopify-theme-customisation","tag-shopify-theme-customization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EVER WONDERED, HOW DOES PERSONALIZATION LOOKS LIKE WITHOUT THIRD PARTY COOKIES - Akuna Technologies Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akunatech.com\/blog\/ever-wondered-how-does-personalization-looks-like-without-third-party-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EVER WONDERED, HOW DOES PERSONALIZATION LOOKS LIKE WITHOUT THIRD PARTY COOKIES - Akuna Technologies Blog\" \/>\n<meta property=\"og:description\" content=\"Today, marketers can reduce reliance on third-party cookies and improve personalization by a few tweeks on their data collection procedures. 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