{"id":1006,"date":"2021-06-10T07:34:58","date_gmt":"2021-06-10T07:34:58","guid":{"rendered":"https:\/\/www.akunatech.com\/blog\/?p=1006"},"modified":"2021-06-10T07:51:24","modified_gmt":"2021-06-10T07:51:24","slug":"does-fixing-old-broken-links-still-matter-in-seo-marketing","status":"publish","type":"post","link":"https:\/\/www.akunatech.com\/blog\/does-fixing-old-broken-links-still-matter-in-seo-marketing\/","title":{"rendered":"DOES FIXING OLD BROKEN LINKS STILL MATTER IN SEO MARKETING"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"580\" src=\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/06\/search-engine-optimization-1.jpg\" alt=\"search-engine-optimization\" class=\"wp-image-1009\" srcset=\"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/06\/search-engine-optimization-1.jpg 820w, https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/06\/search-engine-optimization-1-300x212.jpg 300w, https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2021\/06\/search-engine-optimization-1-768x543.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n\n<p>YES! Fixing broken links has long stood as an SEO best practice.<\/p>\n\n\n\n<p>Have you run into certain situations where you&#8217;ve fixed a broken link and nothing happened, you\u2019re not alone in this? In today\u2019s episode we justify whether these fixes still matter, and take you through steps to increase your chances of seeing the benefits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the major reasons for fixing broken links?<\/h2>\n\n\n\n<p>Beginning things with understanding the basic stuff first &#8211; the introduction.<\/p>\n\n\n\n<p>Links pass link signals to your platform. Google uses links for things like page ranking and anchor text. So when they find links, they can give you a rankings boost you want for your website.<\/p>\n\n\n\n<p>When a page 404s when these links break and do not connect, when they go to a page that doesn&#8217;t work, those link signals don&#8217;t have a chance to pass anymore, and that can start hurting your SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Major reasons causing these problems:<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>The link itself may just be bad. It points to a page that doesn&#8217;t exist on your website or something similar like this. A weird parameter exists here. Maybe, someone typed it in wrong or oftentimes pages break on your own site.<\/li><li>You remove a page and you don&#8217;t redirect it to another page to your website causing breaks like these. A combination of these factors means that on any given site you can find multiple links sometimes because this is a very common scenario.<\/li><\/ol>\n\n\n\n<p>So that&#8217;s why fixing broken links is a good practise to regain that link juice and get that ranking benefit that Google is looking for. So today we have understood why back linking is important, next week find out more on this agenda by understanding techniques on how to fix broken links. <\/p>\n\n\n\n<p><strong>FINAL THOUGHTS\u2026<\/strong><\/p>\n\n\n\n<p>Hope you enjoyed today\u2019s article \u2026<\/p>\n\n\n\n<p>Along with such requirements, <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Akuna Technologies\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Akuna Technologies<\/a> provides their customers with various social media marketing strategies and along with that we even do provide  Shopify store <a href=\"https:\/\/www.akunatech.com\/shopify-online-store-setup.php\" class=\"Color\" title=\"shopify store setup\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">shopify store setup<\/a>, <a href=\"https:\/\/www.akunatech.com\/product-image-editing.php\" class=\"Color\" title=\"product image editing\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">product image editing<\/a>, <a href=\"https:\/\/www.akunatech.com\/shopify-theme-customisation.php\" class=\"Color\" title=\"shopify theme customisation\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">shopify theme customisation<\/a>, <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Shopify ecommerce development\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Shopify ecommerce development<\/a> along with <a href=\"https:\/\/www.akunatech.com\/shopify-app-development.php\" class=\"Color\" title=\"Shopify app development\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Shopify app development<\/a>, <a href=\"https:\/\/www.akunatech.com\/digital-marketing-services.php\" class=\"Color\" title=\"digital marketing\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">digital marketing<\/a> options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, <a href=\"https:\/\/www.akunatech.com\/shopify-app-development.php\" class=\"Color\" title=\"Shopify app development\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Shopify app development<\/a> and <a href=\"https:\/\/www.akunatech.com\/product-image-editing.php\" class=\"Color\" title=\"product image editing\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">product image editing<\/a>.<\/p>\n\n\n\n<p>Speaking of <a href=\"https:\/\/www.akunatech.com\/search-engine-optimisation.php\" class=\"Color\" title=\"SEO\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">SEO<\/a> and digital marketing \u2013 we can completely overhaul your online presence with <a href=\"https:\/\/www.akunatech.com\/search-engine-optimisation.php\" class=\"Color\" title=\"Affordable SEO packages\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">affordable SEO packages<\/a> and digital marketing strategies. Choosing to go digital, choose <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Akuna Technologies\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Akuna Technologies<\/a>.<\/p>\n\n\n\n<p>Any services you wish to seek in Australia, you know your <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Shopify experts Australia\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Shopify experts Australia<\/a> \u2013 <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Akuna Technologies\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Akuna Technologies<\/a> (we are a company who deal in Shopify work and can call us <a href=\"https:\/\/www.akunatech.com\" class=\"Color\" title=\"Shopify experts in Sydney\" target=\"_blank\" style=\"font-weight: 600;\" rel=\"noopener noreferrer\">Shopify experts in Sydney<\/a>) can easily help you get to solutions on it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YES! Fixing broken links has long stood as an SEO best practice. Have you run into certain situations where you&#8217;ve fixed a broken link and nothing happened, you\u2019re not alone in this? In today\u2019s episode we justify whether these fixes still matter, and take you through steps to increase your chances of seeing the benefits. What are the major reasons for fixing broken links? Beginning things with understanding the basic stuff first &#8211; the introduction. Links pass link signals to your platform. Google uses links for things like page ranking and anchor text. So when they find links, they can<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[6,14],"tags":[101,57,94,71,95,89,33,50,19,70,18,30,20,17,92,34],"class_list":["post-1006","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-shopify","tag-affordable-seo-packages","tag-content-marketing","tag-digital-marketing","tag-product-image-editing","tag-seo","tag-seo-agency","tag-shopify-app-development","tag-shopify-development-companies","tag-shopify-development-company","tag-shopify-ecommerce-development","tag-shopify-experts","tag-shopify-experts-australia","tag-shopify-experts-sydney","tag-shopify-store-setup","tag-shopify-theme-customisation","tag-shopify-theme-customization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DOES FIXING OLD BROKEN LINKS STILL MATTER IN SEO MARKETING - Akuna Technologies Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.akunatech.com\/blog\/does-fixing-old-broken-links-still-matter-in-seo-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DOES FIXING OLD BROKEN LINKS STILL MATTER IN SEO MARKETING - Akuna Technologies Blog\" \/>\n<meta property=\"og:description\" content=\"YES! Fixing broken links has long stood as an SEO best practice. Have you run into certain situations where you&#8217;ve fixed a broken link and nothing happened, you\u2019re not alone in this? In today\u2019s episode we justify whether these fixes still matter, and take you through steps to increase your chances of seeing the benefits. What are the major reasons for fixing broken links? Beginning things with understanding the basic stuff first &#8211; the introduction. Links pass link signals to your platform. Google uses links for things like page ranking and anchor text. 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Fixing broken links has long stood as an SEO best practice. Have you run into certain situations where you&#8217;ve fixed a broken link and nothing happened, you\u2019re not alone in this? In today\u2019s episode we justify whether these fixes still matter, and take you through steps to increase your chances of seeing the benefits. What are the major reasons for fixing broken links? Beginning things with understanding the basic stuff first &#8211; the introduction. Links pass link signals to your platform. Google uses links for things like page ranking and anchor text. 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