{"version":"1.0","provider_name":"Akuna Technologies Blog","provider_url":"https:\/\/www.akunatech.com\/blog","author_name":"Akunatech","author_url":"https:\/\/www.akunatech.com\/blog\/author\/akunatech\/","title":"KEY FORMULAS FOR UNDERSTANDING YOUR PPC DATA - Akuna Technologies Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"0tnbBb2gfC\"><a href=\"https:\/\/www.akunatech.com\/blog\/key-formulas-for-understanding-your-ppc-data\/\">KEY FORMULAS FOR UNDERSTANDING YOUR PPC DATA<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.akunatech.com\/blog\/key-formulas-for-understanding-your-ppc-data\/embed\/#?secret=0tnbBb2gfC\" width=\"600\" height=\"338\" title=\"&#8220;KEY FORMULAS FOR UNDERSTANDING YOUR PPC DATA&#8221; &#8212; Akuna Technologies Blog\" data-secret=\"0tnbBb2gfC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.akunatech.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Pay-per-click advertising in the digital marketing world is a highly targeted and effective marketing tool, but to understand how it can work for your enterprise, there are certain metrics you need to track and formulas you need to know to calculate the actual value of your PPC marketing efforts for the respective platform. The two most relevant formulas you need are Cost Per Click (CPC) and Return On Investment (ROI) and within these categories, there are several related formulas that will give you a better understanding of your marketing Ads based on the PPC performance. When you run Google Ads,","thumbnail_url":"https:\/\/www.akunatech.com\/blog\/wp-content\/uploads\/2022\/09\/Digital-marketing.jpg"}