<?xml version="1.0"?>
<oembed><version>1.0</version><provider_name>Akuna Technologies Blog</provider_name><provider_url>https://www.akunatech.com/blog</provider_url><author_name>Akunatech</author_name><author_url>https://www.akunatech.com/blog/author/akunatech/</author_url><title>FACTORS THAT INFLUENCE IMPRESSION COUNTS - Akuna Technologies Blog</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="HvOGwrxKsH"&gt;&lt;a href="https://www.akunatech.com/blog/factors-that-influence-impression-counts/"&gt;FACTORS THAT INFLUENCE IMPRESSION COUNTS&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://www.akunatech.com/blog/factors-that-influence-impression-counts/embed/#?secret=HvOGwrxKsH" width="600" height="338" title="&#x201C;FACTORS THAT INFLUENCE IMPRESSION COUNTS&#x201D; &#x2014; Akuna Technologies Blog" data-secret="HvOGwrxKsH" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script type="text/javascript"&gt;
/* &lt;![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&amp;&amp;d.addEventListener&amp;&amp;"undefined"!=typeof URL&amp;&amp;(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&amp;&amp;!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i&lt;o.length;i++)o[i].style.display="none";for(i=0;i&lt;a.length;i++)s=a[i],e.source===s.contentWindow&amp;&amp;(s.removeAttribute("style"),"height"===t.message?(1e3&lt;(r=parseInt(t.value,10))?r=1e3:~~r&lt;200&amp;&amp;(r=200),s.height=r):"link"===t.message&amp;&amp;(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&amp;&amp;n.host===r.host&amp;&amp;l.activeElement===s&amp;&amp;(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r&lt;s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://www.akunatech.com/blog/wp-includes/js/wp-embed.min.js
/* ]]&gt; */
&lt;/script&gt;
</html><description>Resuming our discussion on this agenda for today&#x2019;s blog, let us elaborate on how impressions exactly work in digital marketing. How are impressions measured? Now that you know the answer to &#x201C;what are impressions,&#x201D; as discussed in the previous blog, let&#x2019;s take a deeper dive into how impressions are measured. Understanding the process will help you see how impressions differ from similar metrics and why you should refer to your impression counts alongside other metrics while marketing and marketing analytics. Served vs. viewable impressions Online impressions can be measured in two ways: Served and viewable. Served impressions count the times</description><thumbnail_url>https://www.akunatech.com/blog/wp-content/uploads/2022/06/shopify-expert.jpg</thumbnail_url></oembed>
