Thanks to the internet and e-commerce, businesses now can easily sell their products anywhere across the world, and not just in their own backyard. But, despite the many features that e-commerce platforms provide, most businesses have not made use of most of them.
The, not so, secret dream of all businesses would be to expand worldwide. While in the brick-and-mortar store age, it was only possible by businesses having a great turnover and ROI. For other businesses that provide its services in a much smaller area, this is an “almost” impossible dream to realize. But, thanks to e-commerce technology, now it is easy as anything.
Through Shopify e-commerce platform, it is now easy to expand the online store of businesses to multiple countries. There are many instances of Shopify owners who began their business with a small regional store to serving customers from different parts to the world. Well, what it provides businesses with is better sales and better profit. So, why exactly would you need to expand your store?
-
Make more sales – As mentioned earlier, expanding your online store to different regions can help you in acquiring more customers and make more sales. This would undoubtedly be much beneficial for your business. If you are just selling in one country, you are limiting your customer base and ignoring the chance to build your business even bigger. By expanding to other areas, you can provide local shipping options and currencies, making it easier for your international customers. This will help you attain more sales.
-
Accept payment in local currency – Your online store can display any number of currencies, but you can only accept payment in your store’s default currency. So, if your store is based in U.S.A and have customers in Australia and U.K, your customers would have to pay in U.S dollars in order to purchase from you. In this scenario, it would be less conversions that what you could receive once your provided local currency option.
-
Target local customers – Marketing is a part and parcel of all business activities and it is a channel to attain more conversions and sales. If you are using Google AdWords or Facebook Ads to target customers, generate traffic and conversions, then you can provide a local option for more effective targeted advertising. Through marketing, instead of driving your Australian customers to your U.S store, where they are not willing to pay in USD, you can direct them to your Australian site. If it is done in the right way, creating a local store can help in increasing your ROI with paid advertising. It will help you to spend less and convert more.
-
Offer local logistics – By creating a local store, you can offer shipping options to local customers. Promotions like free shipping above a certain amount can persuade people to purchase more from you.
-
More control over products – By creating local stores, you can have control over what product must be purchased by people of one region and what not they should buy. By effectively managing individual shops that are linked together, you can manage and manipulate the inventory however you want.
Here are some benefits that your business would acquire once you have expanded your online store to different regions. For the best services in Shopify, partner with the best Shopify Expert providing quality services such as 24×7 Shopify support, Shopify maintenance services, Shopify store maintenance, so that all your stores are fully functional at all times.
