Customer experience matters the most…
Customers have different expectations, of course, for how you should handle their data. So how can you tweak your data policies to deliver the best experience for your customers?
In a competitive world of business, follow this golden rule always: Treat user data as you would want your own to be treated on different platforms. In other words:
Never buy data – always ask for it
Companies spend so much on third-party audience data. The trouble is, 65% of consumers are uncomfortable with their personal data being shared with for-profit firms according to research and analysis.
And nothing puts the customer experience in jeopardy quite like unethical use of personal data.
Give the customer something in return in every transaction done with you
Are consumers actually willing to share their data? Most are — provided they get something in return for doing so. According to a survey 58% of consumers make decisions on a case-by-case basis as to whether a service enhancement is worth sharing their data.
Always get consent before sharing or selling user data
In a time when the customer experience matters most, surreptitiously selling user data simply isn’t a smart move for one’s business. To show that you’re serious about protecting your customers’ data, start with simple things by by updating your privacy policy to make clear that you’ll seek informed consent before selling or sharing their information
Protecting and keeping information private of your customers is a good thing, because today the users of the internet want what they wish for and not what you offer them. So, remember this and strategically take any decisions you make.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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