Staying connected at all times is one of the most important features businesses should have. The popularity of social media has opened new ways of being connected and one of them is Facebook pages. So, have you started your Facebook business page yet?
Once you have started your page, the next important step is to promote the page so that your customers can engage with you easily. To start connecting with your customers, both existing and potential, you should get the word out. Well, how can you do it easily? Here are a few tips that can help you out:
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Use the existing Channel – Before promoting your services through social media, you would have used email marketing to propagate your services. Those customers who have opted to subscribe for your emails would surely love to connect with you through Facebook. So, send out a mail to your email list inviting them to like your Facebook business page. You should make sure that you have included the relevant social media buttons on the email footer every time you send a mail. This helps in reminding people constantly about your social media profiles.
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Add button on your Website – Including a follow or social media button on your website can help your visitors to go to your Facebook page and like the page.
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Share Relevant Content – Undertake social media marketing activities through which you can provide relevant content for your customers. Through these channels, you can provide your audience with a valid reason to like your page.
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Create a Facebook ad – Facebook advertisements are one of the easiest ways to get your page in front of a relevant audience. Through this channel, and by using Facebook’s targeting features, you can let your ad reach people with certain characteristics like age and location. By using Facebook’s Custom Audiences feature, you can upload your email list and reach your existing contacts.
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Make use of Offline Promotions – You can make use of offline materials such as business cards, flyers, signs, t-and so on to promote your business and it’s social media page.
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Interact with other Businesses and Influencers – By extending your network, you can easily extend the visibility of your Facebook business page. You can extend your network by liking and engaging with the Facebook pages of other businesses and influencers in the niche. By following people who are followed by a lot of others, you can gain access to their audience.
Starting a business page in Facebook can do great wonders to your business, provided you drive the right traffic to your website. For the best results, you can follow the tips mentioned here. You can also avail the services of a social media marketing agency and reap the benefits of their professional SMM services.
