The main purpose of businesses venturing out into e-commerce is to get more sales, and it would be the result of converting visitors into customers. The easiest way to do so would be through e-commerce optimization, or, in simple words, focusing on the look, feel and overall user experience your e-commerce website provides.
Driving traffic to your online store would be one of the easiest parts. All you have to do is invest in various ad types such as paid search campaigns, display advertising or social media ads. Through these campaigns, more and more people would know about you and come to visit you. But before all of these, you should make sure that your homepage or landing page appeals or provides to the visitors what they need, even at a single glance.
Before running ad campaigns, you should make sure that your e-commerce website design is optimized. This can be made sure by running a ‘3-second test’. All you need to do is to put yourselves in the customer’s shoes and look at your homepage. After that check for 2 things:
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Are you able to tell the visitors what you sell within 3 minutes?
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Are your visitors able to trust their credit card to you?
If the answer is ‘no’ even to any one of these questions, then it is high time that you work on your site. One of the areas that you can tweak to improve conversion is design, and this is how:
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Use a Clean Design – It is always best to keep your online store design clean and professional so that your visitors can know easily what you sell. Use high quality and large images to appeal to the aesthetic sense of the visitors. If you have a cluttered site design, then you are probably distracting shoppers from they need to do.
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Easy Contact Option – One other way to increase your credibility is to display phone numbers that helps your visitors to easily contact you. It is best to display phone numbers prominently in the header and it helps the visitor trust you and believes that they can buy from you with confidence. Even if they are having any issues with your e-commerce store, help is just a phone call away.
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Display Prices Clearly – Unexpected surprises, particularly those deceiving, can make a visitor turn away from you. It is best not to hide anything and display all prices clearly. Make sure that all taxes and shipping charges are calculated on add to cart so that the customer can know the final price before checkout.
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Reviews – Nothing helps better than a review or a testimonial. Take out a bunch of quality reviews you received and add them to your homepage. Knowing that actual people have purchased from you and are satisfied with your products helps your other customers to purchase from you.
These are some tips that you can implement while designing your e-commerce store. If you are searching for more professional services, you can hire the services of the best e-commerce web development company. With the best professional services, they can carry out e-commerce web design that can help you achieve more sales easily.
