Getting back to the agenda where we left last week, we were discussing why people/consumers are more interested in getting reviews for any product they seek to buy. Find out in today’s blog section: Did you know that 93% of customers today first read online reviews before making a purchase for anything? One of the simplest ways influencers can add value to their followers is by providing unbiased reviews that are honest and straight to the point. More to this, 38% of respondents indicated content in the form of reviews by influencers was really helpful. This preference held true for
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DO CONSUMERS TRUST SOCIAL MEDIA INFLUENCERS
Do consumers trust social media influencers? Here’s what statistics show and allow us to elaborate on this agenda for you today in this blog. Whether you love them or hate them, but one thing you can’t do is avoid social media and social media influencers. Yup, they’ve become integral to many social media marketing strategies as businesses are shifting more resources digitally than offline. Everything is becoming online and so is marketing. Remember, while this can create new sales and marketing opportunities, heavily relying on social media isn’t risk-free too! Businesses lose ownership over their contacts with a social-first strategy,
E-COMMERCE IS BOOMING DURING THE PANDEMIC
Ecommerce has evolved in many ways from the time it began, and it’s changing the way we live, shop and do businesses online. Presenting a big opportunity for entrepreneurs to set up shop and start selling with no physical carpet area required. Here’s what you need to know about this type of business on the internet. How it all became so popular and so vast? Selling products and services over the internet took on new importance during the COVID-19 pandemic, as business owners and consumers had no choice but to embrace e-commerce and it’s potential. That shift is definitely here
REASONS YOU NEED A DIGITAL MARKETING STRATEGY IN 2022
Digital marketing is more important now than ever The big question – where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many businesses know how vital digital and mobile channels have become today for acquiring and retaining customers. Wishing to take your business online? If your business doesn’t have a strategic digital marketing plan your business will suffer from various problems unwantedly. Digital marketing strategy advice for businesses Within each technique – there are a lot of detailed tactics that are important to get good success rates. So, they need
HYBRID WORKING & DIGITAL MARKETING – THE NEW AGE OF BUSINESS
Embracing a hybrid arrangement for your business can allow you to optimize your marketing spend just the way you want and you wish to. Right from performance-based marketing to faster campaign turnarounds, here are a few benefits that a hybrid digital marketing agency can offer your business. Working hybrid promotes better work-life balance and higher creativity rate Working hybrid offers more than just a break from isolation. What it does is, it offers flexibility and freedom that can help your marketers build a better work-life balance in your career. Flexible schedules have been shown to improve an employee’s performance. By
IMPROVE CUSTOMER EXPERIENCE FOR BETTER MARKETING OUTCOMES
When marketers implement new personalization and marketing techniques technology into their stacks, they expect better visibility into engagement with customers on the internet. This is because these are 100% measurable results. Today in 2022, we are increasingly seeing marketers that have either weekly, monthly or quarterly goals, and those might be conversion goals or in some cases revenue goals, where they really want to monitor customer journeys in real-time on a very regular basis. Marketers want to understand where they are getting better performances, where customer experiences are falling short and how they can work better to make the tweaks.
TREAT CUSTOMER DATA LIKE YOU WISH YOURS TO BE TREATED
Customer experience matters the most… Customers have different expectations, of course, for how you should handle their data. So how can you tweak your data policies to deliver the best experience for your customers? In a competitive world of business, follow this golden rule always: Treat user data as you would want your own to be treated on different platforms. In other words: Never buy data – always ask for it Companies spend so much on third-party audience data. The trouble is, 65% of consumers are uncomfortable with their personal data being shared with for-profit firms according to research and
WHAT’S YOUR DIGITAL MARKET PLAN OF ACTION THIS 2022
What are the latest digital marketing trends a business should plan for this 2022? Digital marketing is growing at such a fast pace that it may all seem confusing at times for many. But here’s the thing that is important to know right now because every form of marketing is happening on the digital network today. Each year sees many new strategies emerging out and today we aim at highlighting some of the most recent digital marketing trends you shouldn’t miss in 2022. According to statistics, there is an overall increase in conversion rates on product pages that incorporate user-generated
LEARN THE USES OF USER ACQUISITION IN THE DIGITAL WORLD
Last week you saw how user acquisition is important for growing your business over the digital space. Today we wish to throw light on the various uses this user acquisition is making. Uses of User Acquisition Creating a good marketing funnel strategy is very important for a business where you wish to create more and more users for the brand. Take for example, various marketing and paid media channels exist where you can cost-effectively use mobile app install ads. Here are strategies to consider. Your personally Owned Media Marketing Using owned media is a great way to drive business visibility.
A COMPREHENSIVE GUIDE TO GROWING YOUR BUSINESS WITH USER ACQUISITION
User acquisition is very vital to the process of building your business, because everything is going online in the recent marketing trends. You need new users to install your app, visit your website, create an eCommerce account, start a free trial of your product or play their first game on your platform. This way of customer acquisition has become a key component to growing a business and acquiring new customers. How Do You Acquire Users? Well, there are several key ways to attract new users. Search engine marketing (SEM) process Search engine optimization (SEO) process Content marketing Word-of-mouth marketing Why