Introduction Search has evolved so much that it is no longer about putting a few words in Google and selecting one of the results. By 2026, consumers will be searching in a different way. They will be asking more detailed questions, relying on direct answers, utilizing voice and artificial intelligence, and frequently bouncing back and forth between a search engine, social media, and AI assistants before they purchase. This has implications for all sorts of people involved in a business, but for businesses in particular, this means one thing: keywords in SEO need a new approach. Search Intent Matters More
