Impressions are very important in analyzing how many times your content was shown to a particular relevant audience. The higher your impressions are ranked, the more timely and relevant is your content. Continuing to drive impressions will be a key to your brand’s success on the digital network. Let’s get to the main agenda of today’s blog, why must the impressions be tracked, what does it help a business with. Why should you track impressions? Tracking impressions can boost a brand’s digital marketing strategy so that you can fine tune your decisions. If one of your marketing goals is increasing
Tag Archives: Digital marketing
HOW WEB ANALYTICS CAN HELP YOUR BUSINESS
Pageviews, unique pageviews, new visitors, and returning visitors — they all sound similar, but these metrics are not the same. It is important to know the difference between them all because if you don’t, then you could be misinterpreting your website analytics and making some wrong decisions. Allow Akuna Technologies to make sure that doesn’t happen in your enterprise. Well, how – the big question. It is with web analytics? In this guide, know about web analytics, so you can truly understand which data points mean what, interpret rightly and make data-backed decisions for your enterprise. What is web analytics?
CUSTOMER RETENTION STRATEGIES FOR YOUR BRAND
Getting back to where we paused last time, let’s introduce you to strategies for customer retention in this blog. A data-driven customer retention program can directly help improve your ROI. But how do you increase customer retention is the main question here? Read here for a deeper dive into customer retention strategies and examples you can use to make your business more cost-efficient. Customer retention strategies to keep your customers coming back Respond to customer questions and complaints Your customers hold the power to scale you up, and if you want to delight them, you must monitor the channels through
ALLOW US TO HELP YOU INCREASE CUSTOMER RETENTION
Increasing customer retention is one of the most effective ways to improve your brand’s return on investment (ROI) in the digital space. When you plan to invest in customer retention strategies, you substantially cut down on your other expenses. Learn how this trick works in the blog ahead. Let’s get to the basics first… What is a customer retention strategy? A digital marketing strategy used to increase customer retention and loyalty for a brand. Client retention strategies focus on delighting customers and forming a relationship with them so that they can choose to continue buying from you instead of switching
FACTORS THAT INFLUENCE IMPRESSION COUNTS
Resuming our discussion on this agenda for today’s blog, let us elaborate on how impressions exactly work in digital marketing. How are impressions measured? Now that you know the answer to “what are impressions,” as discussed in the previous blog, let’s take a deeper dive into how impressions are measured. Understanding the process will help you see how impressions differ from similar metrics and why you should refer to your impression counts alongside other metrics while marketing and marketing analytics. Served vs. viewable impressions Online impressions can be measured in two ways: Served and viewable. Served impressions count the times
DEFINING IMPRESSIONS AND HOW TO USE THEM
Impressions – a word you would have heard a lot floating around in discussions about metrics. Thinking, what are impressions? Impressions are the opportunities your content on your website has to be seen by someone on a search engine. If your content has loaded or appeared on a page on someone’s search, that can count as an impression then. An impression can be measured for any piece of digital content, from pages on your site to social media posts and Google Ads. While impressions alone aren’t enough to strategize your marketing strategy or reveal how well your content is performing,
THE SOCIAL MEDIA TRIANGLE FOR BETTER BRAND VISIBILITY
What makes each social network different from the rest of the marketing platforms? It is the type of content created here, how that content is created and why that content is created. Consumers share a large variety of content for different reasons on different social networks available today. Social media platforms are always evolving, which changes what we share. Facebook, Instagram, Snapchat and TikTok have been big drivers of these evolutions. He went on to describe how he thinks about social media channels as a technology platform compared. He thinks about the category of social technology as three tiers in
CATALOG MANAGEMENT SERVICES WHAT WE CAN CATER FOR YOU
As competition becomes rife across many different verticals, we are seeing manufacturers, retailers, suppliers and even distributors fast-tracking the pace at which they introduce new catalogs that showcase their products and services to potential consumers. Catalogs play an important role in reaching out to potential customers and making key product information available to them. Catalog management, updating, maintenance, conversion and data indexing, whether for online use or for offline database or inventory management, are time-consuming processes that can divert your employees from pursuing mission-critical objectives. We at Akuna Technologies, have an expert Catalog Management Services team and leading companies across
CAN SOCIAL MEDIA MANAGEMENT PROVE THE PLUS POINT
Social media agencies help enterprises capitalize on the surging popularity of social media platforms and social media management by creating and overseeing engagement, branding and marketing campaigns. Brand awareness has grown to be a factor very crucial to any business, from multimillion-dollar corporations with extensive advertising budgets to small business owners with limited funds. Customers have to know what businesses provide before they can take advantage of those goods and services. Currently, the trend is all say, social media is where they learn about new products and services – so do you understand where all the4 new stuff is being
AKUNA CAN ASSIST TRANSFORM YOUR ORGANIZATION WITH MARKETING TAXONOMY
Implementing a taxonomy will help navigate the shift to new technologies and regulations, as well as unexpected brand safety challenges. A taxonomy is basically a structured set of naming conventions and this could be applied to product catalogs, digital assets, your asset management tool and many more things likewise. A taxonomy is basically a set definition of data that you want to capture and you pre-plan to do so. Today the world has been bombarded with marketing technology over the past decade or so now, and that’s the reason why marketing taxonomy is becoming more of an issue and something