Tag Archives: Digital marketing

Ask any Shopify entrepreneur how they drive traffic to their store, and nine times out of ten, they’ll give you the same answer: paid advertising/paid marketing/paid Ads. Here are some strategies to strategize content on your platform to increase search results… Use internal links to strengthen your blog layout Through tactical keyword selection, one can increase your company’s ranking to the number one google spot for many revenue-driving keywords for your brand/enterprise. Prioritize helpful articles over product promotions on your enterprise Notice that the vast majority of articles today’s trending companies write provides the reader with value. They target keywords

Remember, remarketing converts potential clients into customers. Statistics indicate that a remarketing Ad is a whopping 76% more likely to be viewed than just a regular display Ad. While people want to make Ads relatable to various audiences, they may come across as being either generic or cliched. Make remarketing Ads that are more specific and creative as they aim to convert viewers who did not choose your product in the first instance. This strategy behind the design is significantly different from a remarketing Ad. Use all the marketing platforms possible Similar to initial marketing, remarketing must always be creatively

What do you do when you have more customer data marketing than you know, finding effective ways to extract value from this seemingly infinite stream of information can be a real challenge right? With more and more people using all types of devices it collectively makes sense that most of the world’s data have been created just in the last few years alone. And that’s not all, just a result of people creating data – it’s because of algorithms and other software that tracks user behaviour and generates its own data about it. The proliferation of the ‘Internet of Things’

Any digital marketer’s toolbox for better brand visibility is PPC marketing. To drive the best results it’s important to organize your campaigns carefully and in-depth. The best way to structure your Ad groups is by focusing on your top-performing keywords. You can use several best practices when structuring your PPC campaign with Google Ads campaign and we surely know what is right and wrong at every point of growth for your initial stages of the campaign. One of the best-known strategies is to group your keyword lists, we popularly call these Ad groups. Pro tip! To take your campaign to

As the world and its consumers become more digital day by day, a company’s success depends on how digital it can become which applies to both B2C and B2B sectors as consumer behaviors, knowledge consumption, and processes have now changed completely. Food for thought! In the year 2022, spending on digital transformation technologies, and services is projected to reach $1.8 trillion and increase to $2.8 trillion by 2025 is expected according to statistics. That growth demonstrates how much companies are planning to invest to compete to gain the better in the market. What is digital transformation? Digital transformation is a

Welcome back to yet another blog from Akuna Technologies… Resuming where we stopped last time, the latest trends are being used in the video marketing world – how is it helping businesses and how is the world trending with it? Video marketing has taken over the internet marketing landscape and consumers are now spending more time watching videos online than on any other form of media today. Vlogs & Tutorials One of the most important video marketing trends is the growing number of vlogs and channels on various social media platforms. Ranging from humorous videos highlighting the funny side of

Marketing videos are the most engaging content type available online, with ever-increasing network capacity and improving mobile device functionality making it easier than ever to stream video content to people at all times, changing the way that we communicate, engage, and interact at work. Brands in these modern times need to recognize this. While you don’t have to have a video strategy, and for some businesses, it may seem like too much time, effort, and cost to create video material for marketing, the fact of the matter is that content consumption behaviors have evolved, which means consumer expectations have also