Your website is attracting traffic, your ads are getting people to click, your product pages are getting some eyeballs, but sales aren’t quite following. Can you relate? The issue might not be the traffic; it could be how your site reacts to that traffic. In 2026, conversion rate optimization (CRO) is all about recognising these missed opportunities and smoothing out every part of the customer journey. Where Are Your Visitors Dropping Off? Begin with the path from landing page to checkout. Are people bouncing before they can browse the product? Are they adding products to their shopping carts and then
