Web sites are an integral part of all businesses. With more and more people spending their time online, it is the one element that helps the businesses to connect with their customers. If you wish to experience greater sales, then your website must be easily visible to a wide audience.
So, how can you make your websites visible? This is where SEO (Search Engine Optimization) comes into play. SEO is the process through which businesses drive in organic traffic to their website. These customers should be of high quality and interested in your product or service. Only then can it lead to conversion. This can be achieved by having an SEO friendly web design. Here are some tips that can help you have an SEO friendly website and rank top in SERPs:
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Have a User-Friendly Website – User-friendliness is an important factor and the aim of all businesses would be to turn those visitors into loyal customers. Once you have a visitor on your website, your goal would be to entice him to stay and check out what you have to offer. Make it easy for them to navigate through your site and find what they are looking for.
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Make your Website Visually Pleasing – Catering to the aesthetic sense of your visitors can help you to lure in visitors to your website. But always make sure that nothing is too flashy or lacks substance, or else you could witness your visitors leaving your website quickly. Users are always interested in sites that are easy to navigate and without any pop-ups or other elements of distraction.
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Strategic Placement of Keywords – SEO friendly website design will make use of keywords associated with the site. Strategic placement of those accurate key phrases can help in the SEO practices of your website. For keyword generation, you can choose words that apply to your service or product. You can then incorporate these words into the content of your site.
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Remember, Speed is Key – No online visitor will have the patience to spend even a couple of minutes waiting for your website or webpage to load. Always check whether an easy transition from one page to another is able for your visitor. If your site is slow, then it can have a huge dip in rankings. If it is slow, it could be down to too many graphics or large graphics files, too many plugins, outdated CMS or even poor server performance.
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Mobile Optimization – Most of the visitors now search for things on their mobile, while they are in the midst of a travel or so. What if your website doesn’t load well on a mobile device? This could be a primary reason for visitors to abandon your website and search for a responsive one. In order to boost SEO rankings, it is important that your website is optimized for mobile.
Apart from these elements, you should also link your social media profiles to your website so that your visitors can stay connected to you. By incorporating a blog, you can provide them with more relevant information and so on.
If you need an SEO friendly website designed for you, look to avail the services of companies providing the best complete web services. With the right professional and expert, they can help by providing you with SEO friendly web design services which also include responsive web design and many more.
