E-commerce has become one of the most popular area that most businesses would try to venture into. The reason behind this, as you all know, is that e-commerce offers unlimited potential of scaling and growth. If you think that just creating an e-commerce website and launching it would earn you good ROI and boost your business, then you are wrong. You, sitting idle wouldn’t do any good to your e-commerce website and not adopting any strategies won’t increase your sales or revenue. If you want to increase your e-commerce sales, you would need to put in some effort and adopt
Ways to be a Prime Force in E-commerce
The evolution of technology in the retail market has led a revolution, where many businesses and service providers started trying their luck in e-commerce. With knowledge of many technological tools and other factors a necessity in this arena, many businesses found it hard to strive well and succeed. With the changing times, many new factors have started showing itself in the retail sector. With targeted ads, daily deal sites finding its way online, it has become hard for e-commerce services to effectively provide their services to their customers. Every single detail of retail business has been reinvented, and during these
What does an Effective Social Media Strategy in B2B World need?
When we hear the word Social Media Marketing, or a Social Media Strategy, the one thing that immediately pops right into our mind is some technique that Businesses use to rope in customers or consumers and grow their business. It has been a common belief all-round that social media marketing is not something that has been designed for a Business to Business world. This thought may have been influenced by the fact that during the early stages of Social Media emergence, when it was simply a tool for individuals to connect, to share and have fun. But now, with all
Benefits of e-commerce for small businesses
Till the past few years, an e-commerce site was a luxury or exclusively set apart for large businesses. But as the competition is on the rise, it is therefore a necessity that small businesses too to have a website of their own; not just any website, but an e-commerce site. E-commerce means doing business on the internet, and any website that facilitates this can be called an e-commerce website. Various stats state that e-commerce sales witness almost 19% growth per year. And it is a fact that most of us prefer to shop online than visit a brick-and-mortar store. With
Shopify Native iOS App Development Services
Do you have an online store that is running successfully? Do people return to your online store for purchasing your products? Do your customers need to login every time on their PC or laptop to purchase your [products or services? If so, then you are holding off something great from them. If you are thinking what this is all about, we are talking about mobile applications. Mobile applications, as we all know, are software exclusively developed to perform on mobile devices, to provide the best experience for the customer, or end user. Being an e-commerce retailer, if you haven’t yet
Offshore Development Services and its Benefits in Akuna Technologies
Offshore outsourcing is one of the major trends that we can see today, among companies in developed countries. This means that for services to be used in a country, the service provider may assign the task to a company in foreign soil, who would develop the service on behalf of the original company. The fields which see the most number of outsourcing are IT, Software, Business Process, and Knowledge Process industries. Works from these fields are being outsourced from companies in US and UK to countries such as India, China, and many other countries where cost for services are much
Tips on doing Social Media Marketing the right way
One of the most effective ways to reach out your band name to specific audiences and connect with them, in the present time, is Social Media Marketing. An increasing number of platforms and subscriptions see to it that people from all walks of life and any demography can be easily targeted within the space of seconds. Despite being an effective medium, the effectiveness of the medium can only be attained by the strategic and correct use of it. Without a proper plan or strategy, all efforts you put into it can be laid to waste. So, what is the right
Why Shopify platform is good for E-commerce?
As you prepare to enter the online realm of retailing and wholesaling, the major question that you would ask yourselves is which is the best platform to host your online store. With so much platforms available around you, it would be hard to choose any one among them. But let us make it easy for you. We suggest you use Shopify. If you ask, ‘Why Shopify?’, then let us make it clear to you. Shopify is an online platform on which anyone can set up their online store without any technical knowledge. Yes, you heard it right, you needn’t be
Why does your business need a good logo?
A business enterprise or any institution needs a logo, as it is the one thing people would remember easily and help them in identifying the organization. But, when we talk about logos, we hear people attributing qualities such as ‘good’, ‘simple’ and sometimes ‘bad’. What, then, is a good logo? What qualities does a good logo have? As mentioned above, a logo must be something that people could remember easily and associate with us. It should appeal to them so that they would be interested in procuring our service. People invest a lot of time, money and effort in designing
Why is Graphic Designing a necessity today?
All of us would know by heart the famous English idiom, ‘A picture is worth a thousand words’. This single phrase holds a great secret – the power of an image. Yes, an image can convey the meaning of a subject more effectively than a description. Well, along with a description, there is no limit to what an image could achieve. It, therefore, didn’t take much time for marketers to realise the appeal a visual brings into a marketing strategy. A strategy with a good image is bound to be more effective in capturing the attention of the target audience