Hello there dear readers. Glad to see you back on the continuation blog article of our previous blog on the SEO topic from Akuna Technologies. Last week we discussed what exactly is SEO and how it works. Wish to view it again, feel free to click here
This week’s article brings us to the discussion of what makes this process increase website popularity. So, let’s head straight to the topic.
How does the SEO process work? Well, in simple terms, SEO works by demonstrating to search engines that your platform (or website) content is the best result for the topic at hand to display. Let us focus and illustrate more on how to rank in the biggest search engine of them all – Google!
Optimizing for Google
For your information, Google famously uses more than 200 ranking factors. More to this, Google ranks web pages, not web sites on its platform. Now let us tell you more about some of the things that affect rankings and search engine visibility – crawlability and mobile-friendliness being its major factors. Apart from this they also include pagespeed, search intent and back linking. Today we discuss the first two factors so that anyone wishing to work on their website/platform can start right away taking our team’s help.
Crawlability
Primary method to discover new content on a webpage is crawling process. And before Google can even consider ranking your content, it first needs to know that it exists. In simple words, crawling is where Google follows links on the pages they already know about to those they haven’t seen before.
Understand this point properly… Let’s say that your homepage has a backlink from a website that’s already in Google’s index.
Next time google crawls that site, they’ll follow the link to discover your website’s homepage and it is then likely you get added to their index. From there, they will then crawl the links on your homepage to find other pages on your site.
Coming to mobile-friendliness
An astonishing 63% of google’s search comes from mobile phones and this very percentage number is ever-growing.
Most people will likely leave your page if they see the desktop version of a site loads on mobile.
Always know, Google wants to keep its users satisfied and Pages that aren’t optimized for mobile lead to dissatisfaction for both. What’s the point even if you do rank and win the click, most people won’t stick around to consume your content.
Keeping all this in mind, Content quality is a must! Have good content quality because a content delivered from your end is the one that speaks for itself.
FINAL THOUGHTS…
Google tends to look at factors like location, past search history and search settings to tailor your results to what is most useful and relevant for you in that moment.
Along with SEO, Akuna Technologies provides their customers with various social media marketing strategies and along with that we even do provide Shopify store setup, product image editing, shopify theme customisation, shopify ecommerce along with shopify app development, digital marketing options, website development, design, e-commerce catalogue management and many more. We help you in assisting you with shopify app development, Shopify ecommerce development and product image editing.
Speaking of SEO and digital marketing – we can completely overhaul your online presence with affordable SEO packages and digital marketing strategies. Choosing to go digital, choose Akuna Technologies.
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