Marketing videos are the most engaging content type available online, with ever-increasing network capacity and improving mobile device functionality making it easier than ever to stream video content to people at all times, changing the way that we communicate, engage, and interact at work.
Brands in these modern times need to recognize this. While you don’t have to have a video strategy, and for some businesses, it may seem like too much time, effort, and cost to create video material for marketing, the fact of the matter is that content consumption behaviors have evolved, which means consumer expectations have also shifted and video marketing for an increasing number of people, is the new normal.
Video content is evolving year after year, making marketers adapt to new consumer behaviours and needs. Today’s blog covers the evolution of marketing and new marketing trends that will help you understand what changes your video marketing strategy needs.
Before we jump to reality, let’s check the history…
The History of Video Content Marketing
Today, video content is the most preferred means of entertainment for many online users and in fact, online content is now watched by more people than regular television programs that we have. But it wasn’t always like this in the past.Hear us out, once upon a time, Bulova – a New York watch-making company, launched a commercial before a football game in 1941. The ten-second advertisement gave rise to what we now call video marketing. Ten years later, the golden age of TV advertising started in the US and glues the whole nation to the screens.
As many businesses grew online, adapting to video marketing trends provided a significant advantage when trying to compete against other companies within the same niche. Today’s video marketing doesn’t revolve around YouTube promotion only but also includes Instagram, TikTok, Facebook, and even Snapchat. The use of video as a marketing tool is nothing new. The real difference is that over the past several years, the trend has significantly increased and so let’s see behind the scenes of video marketing trends and the impact they have on businesses, both large and small.
In the upcoming blog, we find out the latest trends being used, being followed and businesses being marketed on.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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