The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords.
The first phase of keyword research involves coming up with new keyword ideas.
Pro tip! The first thing you will want to do is set up a spreadsheet to record all your data within and then look at how to narrow down your keyword lists using tools. What is important is you find suitable, related phrases for your business.
Do start with some simple brainstorming. Look at what the main focuses are on for your website and jot down those keywords in your list. We suggest doing so in a spreadsheet application for better view ability.
Next, you need to work on filtering your keywords based on the following important parameters because this gives you a wider view of what you can strive to rank for.
- Search volume – number of searches the keyword has during a month
- SEO difficulty – estimated competition in organic search
- Paid difficulty – estimated competition in paid search
- Cost per click – average cost per click for a Google Ad
Just in case… For low budgets, you can choose to optimize a low competition, low cost per click option that still gets good results with all the efforts one puts in or even pick multiple and A/B test them in prior for the best results for your business.
Depending on your keyword, each search engine will offer different suggestions but yes, it is a fact, most people stick with Google as that is the main search engine to target.
Work on analyzing and choosing the best keywords for your business based on multiple factors like geography, population, region, age, etc. The power of keyword research always lies in better understanding your target markets and how they are searching for your contents, services, or products on the internet and how you can effectively guide them to your website.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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