Shopify is the most customizable of all online platforms. The greatest feature of this online store is that it requires no technical knowledge to start a store and do the necessary modifications. But, if you are planning to go a step further, the technical knowledge is necessary.
So, how beneficial is customizing each element in Shopify? Let us take a look:
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Themes – Well, we all know that themes and designs play an integral part when it comes to the performance of an online store. Well, you can begin an online store from scratch, or you can also use a templated theme. Well, Shopify provides facilities for ground-up development, the type of development that open-source code allows. This provides you with full control over every decision you take while planning, creating and optimizing. With Shopify, you can create an user experience that is the most important. While using the power of familiarity, you can also couple it with just about enough originality that helps your Shopify store to stand out.
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Products – Customizing themes are one of the most necessary steps while running an online store. As mentioned above, it strikes a balance between familiarity and originality. These are frontend considerations. Now, if you wish to strike a balance between frontend and backend i.e, customers and merchants, by displaying your products beautifully, you can ensure that you appeal to your customers. For the best experience for your customers, you should make the products much easy to purchase, update, add, remove, manage, and also list it across multiple sales channels. While customizing products, you should give attention to factors like multi-channel sales, variants and meta fields.
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Discounts – Customizing discounts come next when it helps to acquiring more sales and new customers. Price plays a huge role when it comes to acquiring new customers, retaining and rewarding the ones you already have. It can also be a powerful leverage point in maximizing average order value. But customizing and optimizing discounts is considered as a headache for businesses. Customizing discounts in Shopify comes down to three things. Those are creating discount codes, providing price discounts and using custom scripts. Shopify scripts allows you to create custom codes which can be applied to a variety of buying incentives automatically. These can be:
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Checkouts – E-commerce stores is all about providing the best experience to the customers, in all respects. Checkout is the place where you, like all other types of business, ‘close the deal’. If you are not able to close the deal, then you would lose out on sales, because it leads to abandoned carts. If you wish to customize checkouts, then you can do it through checkout.liquid file.
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Payments – With Shopify, based on your location, you can have over a hundred different payment gateways. This helps in personalizing your store. If you find that your preferred gateway does not exist in their database, you can integrate it with Shopify’s Hosted Payment SDK. the third party payment gateways are built directly to their Level 1 PCI compliant checkout, so as to ensure the security of sensitive information. Also, it would be advisable to use the least number of payment options as it suits mobile users easily. Shopify Payments, Shopify’s own payment gateway, comes with one-field confirmation feature that provides the best and the most easiest purchase features.
– Percentage or amount of products
– Tiered pricing for volume
– Free shipping thresholds
– Buy and get free
– Discounts based on past purchase behavior
Customizing the many features in Shopify can ensure that you have the best business experience and provide each of your customers with the best shopping experience. The best customer satisfaction will, without doubt, lead to better sales. So, do you wish to customize your Shopify store in the best way possible? Then, you can avail the services of the best shopify e-commerce development company.
This company will have all the expertise required for Shopify theme customization and in Shopify custom design. These can help you in customizing your online store so that you get the business growth that you desire.
