As marketers, we all know how important it is to create GOOD landing pages that engage customers and prompt them to take action – i.e. visit our website. Understanding how to use digital marketing tactics well including good content marketing, niche SEO, email marketing, website optimization, and digital strategy.
Today’s agenda of discussion is effective CRO tactics. So let’s begin explaining one by one
Check conversion rates for mobile devices, browsers, and more
You can quickly find conversion optimization opportunities in your Google Analytics. Reason? Google Analytics provides insight into how people interact with and behave on your website, which can alert you to issues invisible easily.
Fix the most common CRO issues
Your organization may just be starting CRO or taking the lead, begin with fixing existing issues on your website. This tactic helps your business improve conversions across your website.
Invest in a faster page speed across your site
On investigating page performance in Google Analytics, you’ll discover some pages underperform due to a slow page speed.
For SEO and CRO page speed is very critical because people can’t stand slow sites — 53% will leave pages that take three seconds or more to load. Not to mention, a one-second page speed increase can improve conversions by seven percent.
Create CTAs that anticipate user needs
CTAs are like signal lights — they tell people what to do and where to go. Every page on your website ideally must have a CTA, inviting people to purchase your product or your blog post asking readers to download a related guide, etc.
Focus experiments on content above the fold
Everyone sees the top part of the content on your page. But after that, people drop off, which is why it is essential to focus experiments on content above the fold. Do not focus too much on content below the fold, you’ll struggle to get decisive results from your experiments.
Complement concise headlines with bold visuals
Visuals can range from images to GIFs to videos for your presentations. Videos are, however, one of the most effective forms. Video is extremely effective in getting someone’s attention and getting them to become potential clients for your enterprise.
These practices here are some globally recognized tactics that help you attract and retain customers for any business in both the short and long-term courses.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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