Do consumers trust social media influencers? Here’s what statistics show and allow us to elaborate on this agenda for you today in this blog.
Whether you love them or hate them, but one thing you can’t do is avoid social media and social media influencers.
Yup, they’ve become integral to many social media marketing strategies as businesses are shifting more resources digitally than offline. Everything is becoming online and so is marketing.
Remember, while this can create new sales and marketing opportunities, heavily relying on social media isn’t risk-free too! Businesses lose ownership over their contacts with a social-first strategy, and the extent to which consumers trust social media influencers varies. That’s why it’s important to constantly reassess social content performances and keep monitoring its flow, while creating a strategy accordingly to develop engagement through additional channels.
Here’s what surveys reveal about the way consumers view social media influencers.
Take a look at the takeaways:
The real deal
A study shows Instagram has the most genuine influencers, followed by TikTok. Sponsored Ads (or) sponsored posts are the number one reason why marketing is hitting a boom on these platforms.
Owning the conversation
Texting (Dm as popularly called) is emerging as a very popular choice, as marketers strive to gain direct ownership of their contacts. Research and studies said messaging is the number one way they’d prefer to communicate with an influencer outside of social media. Blog posts were their top choice while email marketing also runs well in conversations.
Influence purchase decisions with reviews of the product(s)
Reviews are the most helpful social media content, which makes sense when you consider that a majority of online shoppers say reading online reviews is the number one way they conduct research before buying anything. A majority also stated, unbiased reviews are the best way for influencers to win their trust.
The more the merrier
More posts – merrier the popularity of anything these influencers promote. Studies say customers would prefer to see content from an influencer they follow several times per day.
Value is driving sales
Nearly 40% of survey respondents said feeling like they “need” the product promoted by an influencer is the most likely way to convince customers to purchase.
Now you know why, influencer marketing is so popular and is trending sky high everywhere for all types of business marketing. Well, if you wish to know more about why people are interested in reviews of products for their decision making in today’s world, find out in the coming blog.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
Along with such requirements, Akuna Technologies provides their customers with various social media marketing strategies and along with that we even do provide Shopify store shopify store setup, product image editing, shopify theme customisation, Shopify ecommerce development along with Shopify app development, digital marketing options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, Shopify app development and product image editing.
Speaking of SEO and digital marketing – we can completely overhaul your online presence with affordable SEO packages and digital marketing strategies. Choosing to go digital, choose Akuna Technologies.
Any services you wish to seek in Australia, you know your Shopify experts Australia – Akuna Technologies (we are a company who deal in Shopify work and can call us Shopify experts in Sydney) can easily help you get to solutions on it!
Tags: Content Marketing, Digital marketing, Product image editing, SEO agency, shopify app development, Shopify development companies, shopify development company, Shopify ecommerce development, Shopify experts, shopify experts australia, shopify experts sydney, Shopify Store Setup, Shopify theme Customisation, Shopify Theme Customization
