Content is the new king in the marketing industry. Always remember like content, content types can also go stale or become less tasty to consume when not delivered finely.
Formats that can help attract and engage your brand’s audience members preferably with visuals over text-dominated content is the key. So have a look at what you can offer to your clients when it comes to convincing them for your product(s):
Guestographics
A guestographic is basically a guest infographic featuring both images and text and is generally published on or linked to from different websites. Often created in collaboration with other brands for a marketing specific purpose. Accepted as a very effective way to build brand awareness and to establish stable connections.
Instructographics
They are slowly becoming a popular way to explain complex data in an easy-to-digest format, and instructographics tell people how to do something. They work well for step-by-step instructions or how-to guide types information. Generally, it depends on the way you publish it.
Storyboards
Storyboards are not the only means of communication for marketing, but they are the point where most of the marketing begins. Today, a storyboard can be the content product, not just a mere tool used in production. They are a visual sequence of useful information such as text, images, design, and illustrations which allow its viewers to visualize the whole story frame by frame.
Carousel posts
Carousel posts on social media are becoming a more attractive content type for brands and businesses.
Speaking of the social media giant Instagram, they earn higher average engagement rates (1.92%) than single photos (1.74%) and videos (1.45%). Creators who used all 10 carousel slides available experienced average engagement rates as high as 2% for their marketing.
Whiteboard videos
Artists, graphic designers, or people good with a marker drawing on a whiteboard to successfully explain a point, process, or product in a visually attractive way is what we term as whiteboard videos. Some companies use this type of content for corporate video training. Why? Because they can have a stronger impact than reading a handbook or watching someone read from a script.
Ephemeral posts
Ephemeral content – popularly known as time-restricted content, is a great way to help your brand stay fresh for your target audiences.
The visual content’s short life span (up to 24 hours) taps into your followers’ interests on something interesting. Instagram and Facebook Stories are the most popular examples of ephemeral contents.
Always allow your content to stay fresh
Given the crowded content marketplace it is today, it makes a lot of sense to refresh your perspective and consider new content types. You can more closely match what content formats your audience prefers seeing on your page (or) profile to consume today.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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