Have a strong passion for marketing? But with a mediocre skill set and near zero understanding of the industry, you must not feel demotivated, rather think it can be done with the assistance of a Digital marketing agency. Yes, Akuna Technologies have the right knowledge and expertise to help build your brand as per your thoughts and execute your plan to reality. Pay-per-click (PPC) marketing can be a powerful tool in your promotional arsenal if your goals are to grow your online visibility, drive traffic, generate leads and increase sales then we always stand by your thought process of PPC
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INFLUENCERS CAN PLAY A VITAL ROLE IN BRAND VISIBILITY
Getting back to the agenda where we left last week, we were discussing why people/consumers are more interested in getting reviews for any product they seek to buy. Find out in today’s blog section: Did you know that 93% of customers today first read online reviews before making a purchase for anything? One of the simplest ways influencers can add value to their followers is by providing unbiased reviews that are honest and straight to the point. More to this, 38% of respondents indicated content in the form of reviews by influencers was really helpful. This preference held true for
DO CONSUMERS TRUST SOCIAL MEDIA INFLUENCERS
Do consumers trust social media influencers? Here’s what statistics show and allow us to elaborate on this agenda for you today in this blog. Whether you love them or hate them, but one thing you can’t do is avoid social media and social media influencers. Yup, they’ve become integral to many social media marketing strategies as businesses are shifting more resources digitally than offline. Everything is becoming online and so is marketing. Remember, while this can create new sales and marketing opportunities, heavily relying on social media isn’t risk-free too! Businesses lose ownership over their contacts with a social-first strategy,
E-COMMERCE IS BOOMING DURING THE PANDEMIC
Ecommerce has evolved in many ways from the time it began, and it’s changing the way we live, shop and do businesses online. Presenting a big opportunity for entrepreneurs to set up shop and start selling with no physical carpet area required. Here’s what you need to know about this type of business on the internet. How it all became so popular and so vast? Selling products and services over the internet took on new importance during the COVID-19 pandemic, as business owners and consumers had no choice but to embrace e-commerce and it’s potential. That shift is definitely here
IMPROVE CUSTOMER EXPERIENCE FOR BETTER MARKETING OUTCOMES
When marketers implement new personalization and marketing techniques technology into their stacks, they expect better visibility into engagement with customers on the internet. This is because these are 100% measurable results. Today in 2022, we are increasingly seeing marketers that have either weekly, monthly or quarterly goals, and those might be conversion goals or in some cases revenue goals, where they really want to monitor customer journeys in real-time on a very regular basis. Marketers want to understand where they are getting better performances, where customer experiences are falling short and how they can work better to make the tweaks.
WHAT’S YOUR DIGITAL MARKET PLAN OF ACTION THIS 2022
What are the latest digital marketing trends a business should plan for this 2022? Digital marketing is growing at such a fast pace that it may all seem confusing at times for many. But here’s the thing that is important to know right now because every form of marketing is happening on the digital network today. Each year sees many new strategies emerging out and today we aim at highlighting some of the most recent digital marketing trends you shouldn’t miss in 2022. According to statistics, there is an overall increase in conversion rates on product pages that incorporate user-generated
LEARN THE USES OF USER ACQUISITION IN THE DIGITAL WORLD
Last week you saw how user acquisition is important for growing your business over the digital space. Today we wish to throw light on the various uses this user acquisition is making. Uses of User Acquisition Creating a good marketing funnel strategy is very important for a business where you wish to create more and more users for the brand. Take for example, various marketing and paid media channels exist where you can cost-effectively use mobile app install ads. Here are strategies to consider. Your personally Owned Media Marketing Using owned media is a great way to drive business visibility.
A COMPREHENSIVE GUIDE TO GROWING YOUR BUSINESS WITH USER ACQUISITION
User acquisition is very vital to the process of building your business, because everything is going online in the recent marketing trends. You need new users to install your app, visit your website, create an eCommerce account, start a free trial of your product or play their first game on your platform. This way of customer acquisition has become a key component to growing a business and acquiring new customers. How Do You Acquire Users? Well, there are several key ways to attract new users. Search engine marketing (SEM) process Search engine optimization (SEO) process Content marketing Word-of-mouth marketing Why
WHY WE CARE ABOUT THIRD PARTY COOKIES AND WHAT IS THE CHANGE MARKETERS CAN EXPECT
Welcome back to yet another blog on Akuna Technologies. We resume where we stopped last week in our discussion about personalization on search engines with respect to third party cookies. We emphasized how marketers must work towards search engine optimization with a ‘cookieless’ future through proper consent management practices and so we would like to elaborate a few points for the same for today’s blog agenda. They are as follows: A transformation of data collection A clear, data-driven personalization strategy Higher levels of consumer data control Consent management platforms aren’t going away A TRANSFORMATION OF DATA COLLECTION Some of these
EVER WONDERED, HOW DOES PERSONALIZATION LOOKS LIKE WITHOUT THIRD PARTY COOKIES
Today, marketers can reduce reliance on third-party cookies and improve personalization by a few tweeks on their data collection procedures. Since the introduction of digital privacy laws, marketers have spent a lot of time trying to re-evaluate their data strategies for the platforms and product marketing. However, these regulations restrict the use of third-party cookies, which in any case will soon be deprecated by search engine browsers, and those relying on them for customer data collection will have to rethink their practices further. To deliver these personalized experiences, digital marketers have now turned towards browser cookies to gather consumer information.