Benefits of Blogging for a Business
Here are some quick points to consider for blogging for a business:
- Drive traffic to your business website, resulting in more leads
- Blogging can help you build links, leading to better rankings in various search engines
- Reuse blog posts for your social media platforms
- Gain long-term benefits for website traffic with blog posting
- Blog posts are the most effective form of content rated even above email, ebooks and white papers
How to optimizing your blog posts for search engines
Here are six easy search engine optimization (SEO) tips to help get your blog noticed.
Keyword research is essential for on page optimization
There are many chances your content writer is naturally including keywords by providing valuable content on a topic/agenda.
A variety of tools and techniques for finding related keywords relevant to your blog post that you can consider. Popular tools like the Google Adwords keyword tool offer great tools for a business that allow you to find keywords related to your topic.Find out what words others are targeting to bring traffic to their platforms.
Targeted keywords is a good practise
Once you have targeted a couple of relevant keywords, it is important to place them where they will have the most impact. Search engine crawlers indexing your content can help gain your popularity.
Pro tip! Don’t engage in keyword stuffing all across the blogs. Keyword stuffing is basically the act of filling your content with so many keywords that it becomes difficult to read. A couple of strategically placed keywords does the same trick.
Image optimization is a big boon
Whenever you upload a photo to your blog, be sure to include keywords in the file name. Keyword rich description of the photo is a good practice.
References and hyperlinking
References and hyperlinking is a good blogging etiquette. Also, you may also get lucky and receive a link back from others too in a good positive manner. Quality links are a valuable commodity for any website looking to rank themselves higher in search engines.
Give readers the opportunity to subscribe
Chance to subscribe to your platform’s blog is an excellent option to include.
Include prominently placed CTA Buttons and offer viewers the ability to subscribe to your posts via email when possible. This helps in blog follower increase. Will also interest viewers to periodically check your site for new content.
Use social media platforms to increase the reach of your blog posts
As a small business, you may be utilizing Facebook, Twitter, Instagram or other social media sites to create connections with potential and existing customers.
The big picture idea is to promote your blog content on these sites for better web exposure. Post links to your latest blog post on all of your social media sites with just a couple of clicks.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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