Resuming from where we paused, today in this blog we speak on the various different kinds of digital transformation available in the tech-savvy market. Types of digital transformation Many organizations focus on organizational transformation, but there are four types of digital transformation that a business must consider to realize its full value in brand visibility and sales growth. These include: Process transformation This agenda focuses on processes such as data, analytics, AI, and any process that can work towards lowering costs and driving operational efficiency in a business. Business Model Transformation This agenda is about making fundamental changes in how
Monthly Archives: November 2022
OUR ERA IS RAPIDLY UNDERGOING DIGITAL TRANSFORMATION
As the world and its consumers become more digital day by day, a company’s success depends on how digital it can become which applies to both B2C and B2B sectors as consumer behaviors, knowledge consumption, and processes have now changed completely. Food for thought! In the year 2022, spending on digital transformation technologies, and services is projected to reach $1.8 trillion and increase to $2.8 trillion by 2025 is expected according to statistics. That growth demonstrates how much companies are planning to invest to compete to gain the better in the market. What is digital transformation? Digital transformation is a
VIDEO MARKETING TRENDS ARE CHANGING DRASTICALLY
Welcome back to yet another blog from Akuna Technologies… Resuming where we stopped last time, the latest trends are being used in the video marketing world – how is it helping businesses and how is the world trending with it? Video marketing has taken over the internet marketing landscape and consumers are now spending more time watching videos online than on any other form of media today. Vlogs & Tutorials One of the most important video marketing trends is the growing number of vlogs and channels on various social media platforms. Ranging from humorous videos highlighting the funny side of
LOOK AT THE RISING ONLINE VIDEO TRENDS IN MARKETING
Marketing videos are the most engaging content type available online, with ever-increasing network capacity and improving mobile device functionality making it easier than ever to stream video content to people at all times, changing the way that we communicate, engage, and interact at work. Brands in these modern times need to recognize this. While you don’t have to have a video strategy, and for some businesses, it may seem like too much time, effort, and cost to create video material for marketing, the fact of the matter is that content consumption behaviors have evolved, which means consumer expectations have also