PHP (or PHP Hypertext Preprocessor) is a server-side scripting language that is used to create dynamic web pages that can interact with databases What is PHP used for? PHP is generally used to develop dynamic and interactive web pages, applications, and eCommerce platforms. PHP is easily suited to a variety of web tasks such as generating dynamic web pages, sending emails, and collecting web forms to sending and receiving cookies. Going further, as PHP can store, delete, and modify information in a database, it evolves into a very strong foundation for creating web applications including content management systems (CMS), custom
Monthly Archives: October 2022
ESSENTIAL TYPES OF PPC CAMPAIGNS
What we learned about in the previous campaign was what is PPC Ads and their benefits, now today we discuss the many types of PPC Ads campaigns available in the market. Types of PPC campaigns Here, in this section, we are going to explore the different types of PPC campaigns that you can weave into your digital marketing strategy for your enterprise. Search Search-based PPC campaign Ads are those that appear in SERPs. What exactly are they? Search-based PPC Ads typically appear in the top left or right-hand corner of a search results page and they include a clickable headline,
UNDERSTANDING THE BENEFITS OF PPC MARKETING
Pay-per-click (PPC) advertising is one effective way in search engine optimization (SEO) strategy because it can offer immediate results to your business. Did you know? Creating a good PPC Ad can boost your brand awareness by up to 80%, and 65% of customers click through on paid advertisements. Achieve many different goals with PPC Ads such as brand visibility, identifying new leads, bringing more traffic to your site, and increasing conversions. The benefits of using PPC in your marketing campaigns The main benefits of launching a PPC campaign strategy for any and every enterprise on the digital network. These are:
WHAT KEY FACTORS MUST YOU WATCH OUT IN Google Universal Analytics (UA)
The more an enterprise understands its marketing campaign’s performance, the better it can tweak and improve them. Google’s Universal Analytics (UA) dashboard allows you an overview of the most important metrics and reports for your marketing campaigns. What it does is it provides an easy-to-read performance ‘snapshot’ that shows key trends to clients, managers, and other non-analysts where this part of the information is available nowhere else. So, treat UA reports to provide you with a bird’s-eye view of any campaign performance in several key areas. Find out how in the below section. Audience The first major reporting category in
WHAT ARE THE BEST PRACTICES OF WEB ANALYTICS
Web analytics is very critical to the success of any digital business. It helps an enterprise understand its site visitors and use those insights to improve the experience on your site. Web Analytics Best Practices Many aspects of web analytics are specific to that particular business such as what metrics you track, how do you wish to build out reports, and what tools you wish to use. But there are some best web analytics practices that can help any enterprise collect, analyze, and report website data more effectively. Take a look at them below: Choose metrics that align with your