Increasing customer retention is one of the most effective ways to improve your brand’s return on investment (ROI) in the digital space. When you plan to invest in customer retention strategies, you substantially cut down on your other expenses. Learn how this trick works in the blog ahead. Let’s get to the basics first… What is a customer retention strategy? A digital marketing strategy used to increase customer retention and loyalty for a brand. Client retention strategies focus on delighting customers and forming a relationship with them so that they can choose to continue buying from you instead of switching
Monthly Archives: June 2022
FACTORS THAT INFLUENCE IMPRESSION COUNTS
Resuming our discussion on this agenda for today’s blog, let us elaborate on how impressions exactly work in digital marketing. How are impressions measured? Now that you know the answer to “what are impressions,” as discussed in the previous blog, let’s take a deeper dive into how impressions are measured. Understanding the process will help you see how impressions differ from similar metrics and why you should refer to your impression counts alongside other metrics while marketing and marketing analytics. Served vs. viewable impressions Online impressions can be measured in two ways: Served and viewable. Served impressions count the times
DEFINING IMPRESSIONS AND HOW TO USE THEM
Impressions – a word you would have heard a lot floating around in discussions about metrics. Thinking, what are impressions? Impressions are the opportunities your content on your website has to be seen by someone on a search engine. If your content has loaded or appeared on a page on someone’s search, that can count as an impression then. An impression can be measured for any piece of digital content, from pages on your site to social media posts and Google Ads. While impressions alone aren’t enough to strategize your marketing strategy or reveal how well your content is performing,
THE SOCIAL MEDIA TRIANGLE FOR BETTER BRAND VISIBILITY
What makes each social network different from the rest of the marketing platforms? It is the type of content created here, how that content is created and why that content is created. Consumers share a large variety of content for different reasons on different social networks available today. Social media platforms are always evolving, which changes what we share. Facebook, Instagram, Snapchat and TikTok have been big drivers of these evolutions. He went on to describe how he thinks about social media channels as a technology platform compared. He thinks about the category of social technology as three tiers in