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Monthly Archives: August 2018

Social Proof – The Most Influential Marketing Tool

Akunatech August 17, 2018 Digital Marketing Comments are off

Conversion of traffic is what marketers always wish for and all the strategies they implement are directed towards it. But seldom would they get the desired result. The most common result would be loss of effort, time and money. The secret behind converting new visitors into customers is trust. No visitor would blindly trust a brand they are coming across for the first time. In order to trust the brand, they would need good proof. This can be achieved through the means of social proof. Social proof has been hailed as the most effective means for an ecommerce business to

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Vector vs Raster – the Difference

Akunatech August 03, 2018 Graphic Designing Comments are off

Vector and Raster are the terms that all graphic designers and illustrators would say and think of all the time. These are the two main types of image files and entirely different from each other in many respectives. Each has their distinctive features too. First, let us take raster images. Raster images are created with pixel based programs or software, or captured with a camera or scanner. This is one of the most common image forms and it has a lot of file types. jpg, gif, png, and others are the raster file types and these files and images are

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