When we hear the word Social Media Marketing, or a Social Media Strategy, the one thing that immediately pops right into our mind is some technique that Businesses use to rope in customers or consumers and grow their business. It has been a common belief all-round that social media marketing is not something that has been designed for a Business to Business world. This thought may have been influenced by the fact that during the early stages of Social Media emergence, when it was simply a tool for individuals to connect, to share and have fun. But now, with all
Monthly Archives: October 2017
Benefits of e-commerce for small businesses
Till the past few years, an e-commerce site was a luxury or exclusively set apart for large businesses. But as the competition is on the rise, it is therefore a necessity that small businesses too to have a website of their own; not just any website, but an e-commerce site. E-commerce means doing business on the internet, and any website that facilitates this can be called an e-commerce website. Various stats state that e-commerce sales witness almost 19% growth per year. And it is a fact that most of us prefer to shop online than visit a brick-and-mortar store. With